257 Listings and a $31,664 Year: What Ocean Grove Hosts Should

Ocean Grove is a census-designated place inside Neptune Township, Monmouth County, New Jersey — and that matters directly for how its short-term rental data should be cited. There is no standalone Ocean Grove AirROI city page; the figure that actually applies sits inside Neptune Township's extract: a $31,664year on 257 active listings.

That extract shows an average daily rate of $422, occupancy of 34.7 percent, a RevPAR of $162, and a median month of $2,864. Those are the numbers an Ocean Grove host should cite — clearly labeled as the Neptune Township figure, since no separate Ocean Grove-only dataset exists.

Two neighbors show up in comparisons and should stay on their own lines: Asbury Park, which posts $44,022 for comparison only, and Spring Lake, a much smaller 22-listing market that isn't the Ocean Grove year either. This is not legal advice.

What the Neptune Township Extract Says

The current extract reports 257 active listings and a typical annual revenue of $31,664, with an average daily rate of $422 and occupancy of 34.7 percent. RevPAR works out to $162, and the median month is $2,864.

Because Ocean Grove sits inside Neptune Township rather than being tracked as its own city in this dataset, any host writing about Ocean Grove's market should be explicit that the figure is a township-level number, not an Ocean Grove-only one.

That distinction matters for underwriting and for guest-facing copy alike — a reader deserves to know the geographic scope of the number being cited.

$31,664 Is a Watch Year — There Is No Ocean Grove AirROI City Page

Calling this a 'watch year' reflects that it's the best available figure for this geography, not a precise Ocean Grove-only measurement. Treat it accordingly in any marketing or lender document — as the closest available proxy, not a guaranteed outcome.

This is also why Spring Lake, a 22-listing neighbor market, isn't a substitute for the Ocean Grove/Neptune figure — it's a separate, much smaller dataset describing a different town.

Asbury Park prints $44,022 in this research pack, offered strictly for regional comparison. It is a higher figure from a different market and should never be presented as Ocean Grove's own number.

Seasonality and Product Mix

August, June, and July carry the strongest demand in this sample, consistent with a Jersey Shore summer pattern. January is the clear low point in the calendar.

Occupancy at 34.7 percent reflects a shore-weekend demand pattern rather than a resort-level, near-full-calendar market — don't market this figure as if it implied 70 percent-plus occupancy.

About 37 percent of the tracked product mix in this sample already uses a 30-plus night minimum stay — a listing-configuration detail, not a measure of how full the calendar actually runs.

Related Reading

More Ocean Grove, Neptune Township, and Spring Lake reading already live on Crest & Cove.

• Is a Marketing Agency Worth It for an Ocean Grove House?

• How to Market an Ocean Grove Stay: Camp Meeting, Not Generic Shore

• DIY vs Hire in Ocean Grove: Craft Against 257 Listings

• Is Ocean Grove a Good STR Investment in 2026? Lease, CI, Watch Year

• Ocean Grove Shoulder Season: August Is Not January

• A 30-Night Ocean Grove House for New York and Philadelphia

• Who Books Ocean Grove and Spring Lake: Auditorium, Week, Family

• Spring Lake’s 4-CO Cap: What Ord 2025-006 Actually Passed

• Monmouth County Tourism and Ocean Grove Hosts: $3.2B Is Not $31,664

• The Complete Visitor's Guide to Ocean Grove, NJ

• What It Actually Costs to Start a Legal Rental in Ocean Grove, NJ

• Financing an Ocean Grove House: DSCR on $2,864 and a January File

Frequently Asked Questions

Does Ocean Grove have its own AirROI market data?

No. Ocean Grove is a census-designated place inside Neptune Township, and there is no standalone Ocean Grove AirROI city page. The applicable figure comes from the Neptune Township extract.

What is the typical annual revenue cited for this market?

The Neptune Township extract shows a $31,664year on 257 active listings, with a $422 ADR and 34.7 percent occupancy.

What does RevPAR look like for this market?

The extract shows a RevPAR of $162, with a median month of $2,864.

Can I cite Asbury Park's revenue figure for an Ocean Grove listing?

No. Asbury Park posts $44,022 in this research pack for comparison only — it's a different, stronger market and shouldn't be presented as Ocean Grove's own figure.

Does Spring Lake's data apply to Ocean Grove?

No. Spring Lake is a much smaller 22-listing neighbor market. It's a separate dataset describing a different town, not a substitute for the Neptune Township figure.

What are the peak months for this market?

August, June, and July carry the strongest demand, consistent with a Jersey Shore summer pattern. January is the clear low point.

Does 34.7 percent occupancy mean this is a slow market?

It reflects a shore-weekend demand pattern rather than a near-full-calendar resort market. Don't market this figure as implying 70-percent-plus occupancy — that's not what the data shows.

What does the 30-plus night minimum-stay share tell me?

About 37 percent of listings in this sample already use a 30-plus night minimum. That's a listing-configuration choice, not a measure of actual occupancy — the two shouldn't be conflated.

Work with Crest & Cove Creative

Ocean Grove doesn't have its own market file — the $31,664 figure actually belongs to Neptune Township, and citing it correctly matters. Name the failure mode the guest can check on the listing.

We help Ocean Grove and Neptune Township hosts cite the correct market data instead of borrowing a neighboring town's stronger number. Bring your listing to crestcove.co or call (256) 998-7502. Send the live listing draft and the facts you can actually cite.

Reach out at crestcove.co or (256) 998-7502.