Pella Shoulder: Price the Months the Extract Named
- Jacob Mishalanie
- 3 days ago
- 6 min read
Updated: 3 days ago
The three strongest months are August, May, September. August is the busiest. February is the slowest revenue month. Occupancy is weakest in February. Hosts who file a blended corridor year for Pella already mixed two halls. Keep this driveway on its own extract. The figures in this paragraph are the ones that belong on the note. Do not invent a third year and do not annualize a peak night as if it sold every night.
The year those months sit inside is $20,593 on 56 listings, August 2025 through July 2026, $191 ADR, 38.7 percent occupancy, $78 RevPAR. Year over year is -11.8 percent. Supply moved plus 36.6 percent. Hosts who file a blended corridor year for Pella already mixed two halls. Keep this driveway on its own extract. The figures in this paragraph are the ones that belong on the note. Do not invent a third year and do not annualize a peak night as if it sold every night.
Do not steal Des Moines as this peak. Des Moines is $16,916 on 619 listings. Cite once. Hosts who file a blended corridor year for Pella already mixed two halls. Keep this driveway on its own extract. The figures in this paragraph are the ones that belong on the note. Do not invent a third year and do not annualize a peak night as if it sold every night.
Price the peak stack
August, May, September. $191 ADR is an annual average, not a license to post that rate in February. Lead is 62 days. Read that line as Pella evidence, not as a metro dashboard. A neighbor year stays on its own line. If a packet still averages two towns, the underwrite is already wrong. Send the address before anyone files a blended caption.
February is the hole
Price it as the hole. Stay is 4.2 nights. That window is not occupancy. Read that line as Pella evidence, not as a metro dashboard. A neighbor year stays on its own line. If a packet still averages two towns, the underwrite is already wrong. Send the address before anyone files a blended caption.
Occupancy weakest in February
Do not treat visitor landscape as a filled month. Read that line as Pella evidence, not as a metro dashboard. A neighbor year stays on its own line. If a packet still averages two towns, the underwrite is already wrong. Send the address before anyone files a blended caption.
Origin
Des Moines, then Omaha. Read that line as Pella evidence, not as a metro dashboard. A neighbor year stays on its own line. If a packet still averages two towns, the underwrite is already wrong. Send the address before anyone files a blended caption.
Neighbor calendar
Do not import Des Moines's months onto this driveway. Read that line as Pella evidence, not as a metro dashboard. A neighbor year stays on its own line. If a packet still averages two towns, the underwrite is already wrong. Send the address before anyone files a blended caption.
Independent hosts
Professionally managed 21.4 percent. Superhost 78.6 percent. Read that line as Pella evidence, not as a metro dashboard. A neighbor year stays on its own line. If a packet still averages two towns, the underwrite is already wrong. Send the address before anyone files a blended caption.
Sample size
56 listings. Watch August versus February as supply moved plus 36.6 percent. Read that line as Pella evidence, not as a metro dashboard. A neighbor year stays on its own line. If a packet still averages two towns, the underwrite is already wrong. Send the address before anyone files a blended caption.
Recut flattened rates
If every week is $191, you pasted the year onto the calendar. Peak weeks sit above that average. February sits below it. Read that line as Pella evidence, not as a metro dashboard. A neighbor year stays on its own line. If a packet still averages two towns, the underwrite is already wrong. Send the address before anyone files a blended caption.
Frequently Asked Questions
Which months make up Pella's peak-3?
August, May, and September are the three strongest months in the current extract, with August the single busiest. May's strength lines up with Tulip Time specifically, running May 7 through 9, 2026. A host planning a pricing calendar should treat these three named months as the actual peak, and price the rest of the year, including the slow stretch, differently rather than flattening the whole year to one rate.
Is February really the slowest month, not January?
Yes — February is the slowest revenue month and the point of weakest occupancy in the current Pella data. A host should build the pricing calendar around that specific low point rather than guessing at which winter month is softest. Confirm the current year's figures periodically, since a single slow month can shift somewhat from one year's data pull to the next.
What is the annual figure these seasonal swings sit inside?
The year behind this seasonal pattern is about $20,593 typical revenue on 56 listings, an ADR of $191, 38.7 percent occupancy, and $78 RevPAR, per AirROI's current extract covering August 2025 through July 2026. Revenue is down 11.8 percent year over year while supply grew 36.6 percent — both worth factoring in alongside the month-to-month swing when setting expectations for any single month. Because $191 is an annual average, using it as a flat nightly rate misprices both ends of the calendar rather than reflecting either one accurately.
Should a host post $191 as a flat nightly rate?
No. $191 is an annual average, not a rate that should appear the same way on every night of the calendar. Peak weeks, especially around the named strong months, should sit above that figure, and February should sit below it. A host who posts one flat rate all year is either overpricing the slow season or leaving real money on the table during the named peaks — often both.
How far ahead do guests book a Pella stay?
The typical booking lead time is about 62 days, with an average stay of 4.2 nights. That window gives a host real room to adjust pricing strategically as a peak weekend like Tulip Time approaches, rather than reacting to last-minute demand. For the February low point, that same lead time means a host can spot a soft month coming and adjust promotional pricing before it's too late to fill it.
What does the supply growth figure mean for pricing strategy during peak months?
Active supply moved up 36.6 percent on this extract, meaning more listings are now competing for the same named peak weeks like August and Tulip Time. A host relying on those peak months to carry the year's revenue should watch that growing competition closely — a strong month on paper can still underperform if too many new listings enter before demand grows to match them. Watching that competitive trend closely matters more for a host counting on the named peak months to carry the bulk of the year's revenue.
Is January itself a particularly weak month in Pella?
The current data identifies February, not January, as the clear low point for both revenue and occupancy. A host planning a winter pricing strategy should confirm which specific month is softest using current figures rather than assuming January and February perform identically, since a one-month shift in timing can change how a promotional calendar should be built. A firm date confirmed against current-year sources is more useful for pricing decisions than relying on a prior year's calendar out of habit.
What should a host do differently during the identified low month?
Rather than holding peak-season rates into February, consider a targeted promotion, a minimum-stay adjustment, or using the slower stretch for maintenance and deep cleaning between guests. Occupancy is weakest in February in the current data, so a listing that competes on price or added value during that specific window is more likely to fill than one that waits passively for demand to return on its own. Even a modest rate reduction or an added amenity during that specific window can be enough to convert a price-sensitive guest who would otherwise book elsewhere.
Related Reading
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Work with Crest & Cove Creative
Posting one flat annual-average rate all year prices Pella's real August peak too low and its real February hole too high — both at once.
We build seasonal pricing and promotional calendars around Pella's actual peak-three months and its actual slow stretch, so pricing tracks real demand instead of one average number.
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