Salt Lake Shoulder: March Peak, July Hole, Not Park City

Jacob Mishalanie
14 hours ago
11 min read

Empty Sugar House Salt Lake City brick street, no people

March is the busiest month on this Salt Lake extract. July is the slowest. Price both like themselves.

Typical Salt Lake City listings earned about $22,593 last year from 1,800 active rentals, AirROI trailing twelve months from August 2025 through July 2026. The average night was $177. Occupancy was 46.5 percent. Revenue per available night was $83. Year over year is minus 4.1 percent. Active supply moved plus 15.8 percent.

The three strongest city months are March, May, and February. March is the busiest. July is the slowest. Occupancy is weakest in July. Most guests arrive from Salt Lake City, then New York. Stay is 6.6 nights, booked about 42 days ahead. Call Salt Lake City Business Licensing at 801-535-7980. City Hall, 451 South State Street. The city's STR page requires a business license before advertising. A licensee may hold only one STR business license. Each license is one property and one dwelling unit. Stays must be at least two consecutive nights and no more than 200 nights per calendar year. Tribune reporting Aug 6, 2026 lists $198 plus $342 per unit. Confirm 2026 on the consolidated fee schedule. Licensing took effect July 1, 2026. AirROI's low-regulation label is a scrape of listings, not the town file. Write the city or the satellite the guest typed. Keep $22,593 on 1,800 city listings on its own line. March is the city peak. July is the city hole. Call 801-535-7980 before you advertise a Salt Lake stay.

March Is the Busiest Month on This City Extract

March is the busiest month on this city extract. May and February are the other strong months. Protect March. Write this heading as the stay a host can actually file. Write the city or the satellite the guest typed. Wasatch Getaways is already live on Crest and Cove. Use it. Do not paste a satellite year into a city tile. Write the city or the satellite the guest typed. Keep $22,593 on 1,800 city listings on its own line. March is the city peak. July is the city hole. Call 801-535-7980 before you advertise a Salt Lake stay. The city's STR page requires a business license before you advertise. South Salt Lake is not Sugar House. Park City is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $22,593 on 1,800 city listings on its own line. March is the city peak. July is the city hole. Call 801-535-7980 before you advertise a Salt Lake stay. The city's STR page requires a business license before you advertise. South Salt Lake is not Sugar House. Park City is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $22,593 on 1,800 city listings on its own line. March is the city peak. July is the city hole.

July Is the Slowest Revenue Month

July is the slowest revenue month. Price July like July. Write this heading as the stay a host can actually file. Keep $22,593 on 1,800 city listings on its own line. Market a Salt Lake Stay is already live on Crest and Cove. Use it. Do not paste a satellite year into a city tile. Write the city or the satellite the guest typed. Keep $22,593 on 1,800 city listings on its own line. March is the city peak. July is the city hole. Call 801-535-7980 before you advertise a Salt Lake stay. The city's STR page requires a business license before you advertise. South Salt Lake is not Sugar House. Park City is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $22,593 on 1,800 city listings on its own line. March is the city peak. July is the city hole. Call 801-535-7980 before you advertise a Salt Lake stay. The city's STR page requires a business license before you advertise. South Salt Lake is not Sugar House. Park City is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $22,593 on 1,800 city listings on its own line. March is the city peak. July is the city hole. Call 801-535-7980 before you advertise a Salt Lake stay.

Occupancy Is Weakest in July, and July Is Not March

Occupancy is weakest in July. July is the city's hole. Do not treat July as a filled summer template. Write this heading as the stay a host can actually file. March is the city peak. July is the city hole. Salt Lake City STR Rules is already live on Crest and Cove. Use it. Do not paste a satellite year into a city tile. Write the city or the satellite the guest typed. Keep $22,593 on 1,800 city listings on its own line. March is the city peak. July is the city hole. Call 801-535-7980 before you advertise a Salt Lake stay. The city's STR page requires a business license before you advertise. South Salt Lake is not Sugar House. Park City is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $22,593 on 1,800 city listings on its own line. March is the city peak. July is the city hole. Call 801-535-7980 before you advertise a Salt Lake stay. The city's STR page requires a business license before you advertise. South Salt Lake is not Sugar House. Park City is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $22,593 on 1,800 city listings on its own line. March is the city peak. July is the city hole.

Do Not Treat a Named Weekend as a Filled Month

A named weekend is demand, not occupancy. Confirm 2026 ski, convention, and campus dates on the primary page. Do not invent a date. Write this heading as the stay a host can actually file. Call 801-535-7980 before you advertise a Salt Lake stay. Salt Lake Remote Stays is already live on Crest and Cove. Use it. Do not paste a satellite year into a city tile. Write the city or the satellite the guest typed. Keep $22,593 on 1,800 city listings on its own line. March is the city peak. July is the city hole. Call 801-535-7980 before you advertise a Salt Lake stay. The city's STR page requires a business license before you advertise. South Salt Lake is not Sugar House. Park City is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $22,593 on 1,800 city listings on its own line. March is the city peak. July is the city hole. Call 801-535-7980 before you advertise a Salt Lake stay. The city's STR page requires a business license before you advertise. South Salt Lake is not Sugar House. Park City is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $22,593 on 1,800 city listings on its own line. March is the city peak. July is the city hole.

A 42-Day Lead Time Is Not a Filled July

A 42-day lead time is a booking window. 598 listings, 33.2 percent, set a 30-night minimum. That setting is not occupancy. Write this heading as the stay a host can actually file. The city's STR page requires a business license before you advertise. DIY vs Hire in Salt Lake is already live on Crest and Cove. Use it. Do not paste a satellite year into a city tile. Write the city or the satellite the guest typed. Keep $22,593 on 1,800 city listings on its own line. March is the city peak. July is the city hole. Call 801-535-7980 before you advertise a Salt Lake stay. The city's STR page requires a business license before you advertise. South Salt Lake is not Sugar House. Park City is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $22,593 on 1,800 city listings on its own line. March is the city peak. July is the city hole. Call 801-535-7980 before you advertise a Salt Lake stay. The city's STR page requires a business license before you advertise. South Salt Lake is not Sugar House. Park City is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $22,593 on 1,800 city listings on its own line.

Downtown Weeks Are Demand, Not Occupancy

Downtown weeks are demand. Photograph the block you can walk. Write this heading as the stay a host can actually file. South Salt Lake is not Sugar House. Who Books Salt Lake is already live on Crest and Cove. Use it. Do not paste a satellite year into a city tile. Write the city or the satellite the guest typed. Keep $22,593 on 1,800 city listings on its own line. March is the city peak. July is the city hole. Call 801-535-7980 before you advertise a Salt Lake stay. The city's STR page requires a business license before you advertise. South Salt Lake is not Sugar House. Park City is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $22,593 on 1,800 city listings on its own line. March is the city peak. July is the city hole. Call 801-535-7980 before you advertise a Salt Lake stay. The city's STR page requires a business license before you advertise. South Salt Lake is not Sugar House. Park City is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $22,593 on 1,800 city listings on its own line. March is the city peak. July is the city hole. Call 801-535-7980 before you advertise a Salt Lake stay.

Protect Rate Around Named City Demand

Call Salt Lake City Business Licensing at 801-535-7980. City Hall, 451 South State Street. The city's STR page requires a business license before advertising. A licensee may hold only one STR business license. Each license is one property and one dwelling unit. Stays must be at least two consecutive nights and no more than 200 nights per calendar year. Tribune reporting Aug 6, 2026 lists $198 plus $342 per unit. Confirm 2026 on the consolidated fee schedule. Licensing took effect July 1, 2026. AirROI's low-regulation label is a scrape of listings, not the town file. Protect rate around named city demand. Write this heading as the stay a host can actually file. Park City is not downtown. Buying a Salt Lake Rental is already live on Crest and Cove. Use it. Do not paste a satellite year into a city tile. Write the city or the satellite the guest typed. Keep $22,593 on 1,800 city listings on its own line. March is the city peak. July is the city hole. Call 801-535-7980 before you advertise a Salt Lake stay. The city's STR page requires a business license before you advertise. South Salt Lake is not Sugar House. Park City is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $22,593 on 1,800 city listings on its own line.

Price the Month the Extract Actually Named

Price the month the extract named. March, May, and February are strong. July is slow. Write this heading as the stay a host can actually file. We market. We do not take the lock. Salt Lake Tourism Data is already live on Crest and Cove. Use it. Do not paste a satellite year into a city tile. Write the city or the satellite the guest typed. Keep $22,593 on 1,800 city listings on its own line. March is the city peak. July is the city hole. Call 801-535-7980 before you advertise a Salt Lake stay. The city's STR page requires a business license before you advertise. South Salt Lake is not Sugar House. Park City is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $22,593 on 1,800 city listings on its own line. March is the city peak. July is the city hole. Call 801-535-7980 before you advertise a Salt Lake stay. The city's STR page requires a business license before you advertise. South Salt Lake is not Sugar House. Park City is not downtown. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $22,593 on 1,800 city listings on its own line. March is the city peak. July is the city hole. Call 801-535-7980 before you advertise a Salt Lake stay.

Hosts who underwrite Wasatch stays should keep $22,593 on 1,800 city listings, call 801-535-7980, and leave South Salt Lake and Park City on their own lines. We market. We do not take the lock. Write the city or the satellite the guest typed. Keep $22,593 on 1,800 city listings on its own line. March is the city peak. July is the city hole. Call 801-535-7980 before you advertise a Salt Lake stay.

Frequently Asked Questions

What did typical Salt Lake City listings earn last year?

Typical Salt Lake City listings earned about $22,593 last year across 1,800 active rentals, per AirROI's trailing twelve months from August 2025 through July 2026. The average night was $177 and occupancy ran 46.5 percent, with revenue per available night at $83. Year over year the number is down 4.1 percent even as active supply grew 15.8 percent. Keep South Salt Lake and Park City on their own lines rather than folding them in.

When is Salt Lake City's strongest month?

March is the busiest revenue month, with May and February the other two strong months. July is the slowest month and the weakest for occupancy too. That seasonal pattern belongs to the city proper — a South Salt Lake or Park City calendar reads differently, so don't caption this city's peak with a neighbor's numbers.

Do I need a Salt Lake City STR permit in 2026?

Yes. Salt Lake City Business Licensing, based at City Hall, 451 South State Street, requires a business license before you advertise. A licensee may hold only one STR business license, covering one property and one dwelling unit, and stays must run at least two consecutive nights and no more than 200 nights per calendar year. Call 801-535-7980 and confirm current terms before listing — a low-regulation label on a data scrape is not the same as the town's own file.

Is a 30-night minimum the same as occupancy?

No. About 598 listings, 33.2 percent of the city's 1,800 active rentals, already set a 30-night minimum, but that's a platform filter, not an occupancy figure. Typical stay length across the full sample is still 6.6 nights, booked about 42 days ahead, and July remains the slow month regardless of how many listings use that filter.

Should I hire a manager in Salt Lake City?

That depends on the property, but context helps: professionally managed listings hold about 12.4 percent share in Salt Lake City, and GrandRoad manages roughly 75 listings on this extract. South Salt Lake and Park City reward different copy and different guest expectations, so don't build one management pitch to cover all three.

Who books a Salt Lake City stay?

Most guests arrive from Salt Lake City itself, followed by New York. Typical stay is 6.6 nights with about a 42-day booking lead. Urban guests here are drawn to downtown and Sugar House specifically — South Salt Lake and Park City each pull a different kind of trip, so keep the guest intent separate by town.

Is Park City the same market as Salt Lake City?

No. Salt Lake City's number is $177 average night on 1,800 listings and $22,593 typical annual revenue; Park City is a separate ski-town market with its own AirROI extract that this data set doesn't cover. Don't blend a Park City year into a Salt Lake City figure or the reverse.

What does the Salt Lake City STR license cost?

Tribune reporting from August 6, 2026 lists the license fee at $198 plus $342 per unit, though hosts should confirm the current number on the city's consolidated fee schedule before applying, since licensing took effect July 1, 2026 and terms can shift. Call Business Licensing at 801-535-7980 for the current figure.

What should a buyer packet cite for Salt Lake City?

A buyer packet should cite the $22,593 typical revenue on 1,800 city listings, the plus-15.8-percent supply growth against a minus-4.1-percent year-over-year change, and the Business Licensing contact at 801-535-7980. Keep Park City and South Salt Lake labeled separately rather than blended into the Salt Lake City figure.

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