South Haven $39,291 vs St. Joseph $27,986: Two Michigan Desks
Updated: Aug 29

South Haven printed about $39,291 from 546 listings, and st. Joseph printed about $27,986 from 76. Those are two Michigan halls, not one Lake Michigan average. Photograph South Haven Lighthouse, and guests come for South Haven Lighthouse.
A guest who typed South Haven Lighthouse is not looking for the North Pier in St. Joseph. South Haven printed about $39,291 from 546 listings. Do not Keep Saugatuck copy onto a South Haven address.
STR coordinator is. Saugatuck's $48,084 is another hall, not this extract. Joseph as if it were this occupancy.
South Haven's $39,291 Is Not St. Joseph's $27,986
Guests come for South Haven Lighthouse, and say that in the listing. Do not bury it under a generic Lake Michigan caption. Do not Keep Saugatuck copy onto a South Haven address. Do not use St, and joseph as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.
Occupancy is 32.3 percent. Read more in South Haven STR Rules and South Haven Shoulder3 percent occupancy.
Year over year is minus 15.3 percent, and supply moved 14.9 percent. Keep St, and joseph ($27,986 a year) on its own line. A 63.7-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy, and photograph South Haven Lighthouse. Call the desk. A guest who typed South Haven Lighthouse is not looking for the North Pier in St.
546 Listings on Lake Michigan
Guests come for North Beach, and say that in the listing. Do not bury it under a generic Lake Michigan caption. Do not Keep Saugatuck copy onto a South Haven address. Do not use St, and joseph as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.
Occupancy is 32.3 percent. Read more in South Haven Shoulder and South Haven Remote Stays3 percent occupancy.
Year over year is minus 15.3 percent, and supply moved 14.9 percent. Keep St, and joseph ($27,986 a year) on its own line. A 63.7-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy, and photograph North Beach. Call the desk. Those are two Michigan halls, not one Lake Michigan average. Guests come for North Beach.
St. Joseph's 76 Listings Sit Down the Coast
Guests come for Black River harbor, and say that in the listing. Do not bury it under a generic Lake Michigan caption. Do not Keep Saugatuck copy onto a South Haven address. Do not use St, and joseph as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.
Occupancy is 32.3 percent. Read more in South Haven Remote Stays and DIY vs Hire in South Haven3 percent occupancy.
Keep St, and joseph ($27,986 a year) on its own line. A 63.7-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy, and photograph Black River harbor. Call the desk, and guests come for Black River harbor. Keep the other town out of the title.
Saugatuck's $48,084 Is Another Michigan Hall
Guests come for downtown shops, and say that in the listing. Do not bury it under a generic Lake Michigan caption. Do not Keep Saugatuck copy onto a South Haven address. Do not use St, and joseph as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.
Hours change. Confirm 2026 at the desk the map names before you promise a walk. Leave out unverified a town permit fee this page did not confirm. Read more in DIY vs Hire in South Haven and Who Books a South Haven Rental3 percent occupancy.
Keep St, and joseph ($27,986 a year) on its own line. A 63.7-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy, and photograph downtown shops. Call the desk, and saugatuck's $48,084 is another hall, not this extract. Guests come for downtown shops.
South Haven Peaks in August, June, and July
Guests come for South Haven Lighthouse, and say that in the listing. Do not bury it under a generic Lake Michigan caption. Do not Keep Saugatuck copy onto a South Haven address. Do not use St, and joseph as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.
The three strongest months are August, June, and July. August is the busiest on this market sample, and february is the hole. Price it as the hole. Read more in Who Books a South Haven Rental and Buying a South Haven Rental3 percent occupancy.
Keep St, and joseph ($27,986 a year) on its own line. A 63.7-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy, and photograph South Haven Lighthouse. Call the desk, and photograph Black River harbor. Joseph printed about $27,986 from 76.
St. Joseph's Peak Months Are Not This File
Guests come for North Beach, and say that in the listing. Do not bury it under a generic Lake Michigan caption. Do not Keep Saugatuck copy onto a South Haven address. Do not use St, and joseph as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.
The three strongest months are August, June, and July. August is the busiest on this market sample, and february is the hole. Price it as the hole. Read more in Buying a South Haven Rental and South Haven Tourism Data3 percent occupancy.
Keep St, and joseph ($27,986 a year) on its own line. A 63.7-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy, and photograph North Beach. Call the desk. A vague caption loses the guest who typed this town.
Black River Harbor Is Not Silver Beach
Guests come for Black River harbor, and say that in the listing. Do not bury it under a generic Lake Michigan caption. Do not Keep Saugatuck copy onto a South Haven address. Do not use St, and joseph as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.
Occupancy is 32.3 percent. Read more in South Haven Tourism Data and Complete Visitor's Guide to South Haven and the Lighthouse3 percent occupancy.
Keep St, and joseph ($27,986 a year) on its own line. A 63.7-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy, and photograph Black River harbor. Call the desk, and occupancy is 32.3 percent.
Coordinator Is Not Clerk
Guests come for downtown shops, and say that in the listing. Do not bury it under a generic Lake Michigan caption. Do not Keep Saugatuck copy onto a South Haven address. Do not use St, and joseph as if it were this occupancy. Be specific about the walk. A vague caption loses the guest who typed this town. Keep the other town out of the title.
Occupancy is 32.3 percent. Read more in Complete Visitor's Guide to South Haven and the Lighthouse and South Haven STR Report 20263 percent occupancy.
Keep St, and joseph ($27,986 a year) on its own line. A 63.7-percent share of listings uses a 30-night minimum. That is a stay rule, not occupancy, and photograph downtown shops. Call the desk, and occupancy is 32.3 percent.
Frequently Asked Questions
What is South Haven's typical annual revenue?
About $39,291, across 546 listings, with 32.3 percent occupancy.
What is St. Joseph's typical annual revenue?
About $27,986, across 76 listings — a separate, smaller market than South Haven.
What are South Haven's peak months?
August, June, and July, with August the busiest; February is the hole.
Does a high share of 30-night minimum-stay listings in St. Joseph prove strong occupancy?
No. That reflects a listing-configuration choice (63.7 percent of listings in this dataset), not actual occupancy evidence.
Can I use Saugatuck's revenue figure for a South Haven or St. Joseph listing?
No. Saugatuck posted $48,084 — a separate Michigan lakeshore market that shouldn't be blended with either town's own figures.
Should I photograph South Haven Lighthouse for a St. Joseph listing?
No. Photograph the specific landmark actually near your property — South Haven Lighthouse for a South Haven listing, Black River harbor or similar for a St. Joseph listing.
Are South Haven and St. Joseph the same market since both are on Lake Michigan?
No. They're separate towns with separate revenue data, separate listing bases, and separate local administration.
Where should I confirm zoning and STR requirements for these towns?
Directly with the relevant town's own coordinator or hall — don't assume one Michigan lakeshore town's rules apply to a neighboring one.
Related Reading
Related reading for South Haven Mi, MI hosts: same-town spine first, then nearby geo lines. Skip costume national dumps that do not underwrite this driveway.
Work with Crest & Cove Creative
South Haven pulled about $39,291 across 546 listings while St. Joseph pulled about $27,986 across 76 -- two separate Lake Michigan towns, not one blended average. Borrowed copy from one town loses the guest who searched the other by name.
We help South Haven and St. Joseph hosts write listing copy specific to their own beach, pier, and downtown, not a shared Lake Michigan template.
Reach out at crestcove.co or (256) 998-7502.





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