Southwest Harbor $40,007: MDI Quiet Side STR Report

Southwest Harbor, Maine is a two-hundred-sixty-eight-listing Mount Desert Island cell on the AirROI extract dated 2026-08-08. the published market year is the Southwest Harbor marketplace, not a Bar Harbor Chapter 174 listings and not a downtown VR-2. The working harbor sits inside the incorporated town on the quiet side. Bar Harbor is a separate town across the island. Annual revenue for a typical active unit lands at $40,007 with a median month of $4,084, an ADR of $414, occupancy of 47.7 percent, and RevPAR of $210. The year is a watch. The median is the month.

Hosts who invent a leftover Bar Harbor $45,000 to $100,000 year or a leftover Memorial-Day-only peak will underwrite a calendar this pull does not print. Peak revenue month is August. The three strongest months are August, September, and June. The hole is January, February, and December, and january is the lowest revenue month. Occupancy is lowest in January and highest in August. AirROI prints Low regulation and a zero licensed share. That badge is not a Tremont vote and it is not a Southwest Harbor ordinance.

This report names what the numbers say, how the Southwest Harbor calendar runs, what the product looks like, and what this market is not. Chapter 174 lives in Bar Harbor. If you need that clerk path, start with therules file. If you are choosing which MDI published market year the parcel actually fits, use thecomparison file. If you are underwriting a purchase against these figures, keep theinvestment fileafter the assessor line is honest.

What the Southwest Harbor extract says

The AirROI Southwest Harbor page, updated 2026-08-08, reports two hundred sixty-eight active listings. Average daily rate sits at $414, and occupancy is 47.7 percent. RevPAR is $210. Annual revenue for the typical active unit lands at $40,007, and the median month prints $4,084. Cite both figures, and do not annualize an August screenshot. The year sits on a watch line under the forty-five-thousand floor this shop prefers. Those figures are the locked inputs for every later quiet-side sentence. They are not Down East visitor spend, and they are not a single operator's portfolio year. They describe the competitive set a new host would join if the parcel can list.

Superhost share sits at 76.5 percent, and professional management is 7.8 percent. Thirty-plus-night minimums already cover 54.5 percent of the set. Cleaning fees show a median of $175, and use the median. Guests come from New York first and Boston second. Average stay is 4.5 nights, and lead time averages eighty-three days. AirROI prints Low regulation and a licensed share of zero. Revenue moved minus 17.1 percent while supply grew 15.0 percent. Treat the extract as a competitive set, not a promise. The numbers below assume an active, bookable unit in the current set. a published market year is not a Bar Harbor listings.

AirROI's Low Keep is a product label, not a Town of Southwest Harbor ordinance and not a Tremont 2024 vote. The zero licensed share is the same vendor field. Neither object is a Chapter 174 registration. The ordinance path, when the parcel is Bar Harbor, is a clerk map, not a badge. The extract is the marketplace path, and keep those objects on separate lines. Do not treat a quiet-side published market year as downtown paper, and do not treat a Low badge as permission to list.

$40,007 is a watch month-year, not downtown

A $40,007 year is real money in a two-hundred-sixty-eight-listing cell and it sits on a watch line, not a clear line, because it lands under the forty-five-thousand floor this shop prefers. The median month of $4,084 is the same sentence in monthly form. Do not annualize an August screenshot and call it a year. Do not round the watch year up, and do not round the month away because a harbor weekend looked busier. Build the base case on $40,007 and $4,084 for one active unit, then decide whether the expense stack still stands when January, February, and December go dark.

Bar Harbor's $47,850 clear year on 520 listings is a comparison cell only. Mount Desert's $44,146 on 208 listings is a third town. Those years are not a Southwest Harbor year and they are not permission to invent a Mount Desert Island average. This cluster will not blend those extracts. Keep the neighbor years in thecomparison fileonly as comparison. If you need the tourism distinction, $40,007 is a host year, not visitor spend. Leave out unverified a Southwest Harbor-only visitor dollar and do not divide Maine Office of Tourism's $1.328 billion Down East and Acadia line by two hundred sixty-eight.tourism fileowns that sentence.

The year is a watch. The month is the file you take to a lender. Stress $4,084, and cite $414 ADR beside it, and occupancy for the year is 47.7 percent. That is the month the note has to survive, not an August Saturday you liked. Downtown Bar Harbor prints $4,686 as its median, and that month does not move west. A broker packet that pastes the Bar Harbor clear year onto a quiet-side house is not a Southwest Harbor underwrite. Print this cell only.

August, September, and June carry this cell

The seasonal spine of this cell is simple and locked. Peak month is August. The three strongest months are August, September, and June. The three weakest months are January, February, and December. January is the lowest revenue month, and occupancy is lowest in January. Occupancy is highest in August, and that order is not a marketing suggestion. It is the calendar hosts should price against when they build a year of rates and minimum stays. Late summer into September carries the year. Winter into early winter, plus February, is the reserve season you fund.

Notice that September is a peak month, not a discounted afterthought, and that August and June sit with it. December is a low even when the harbor still feels busy. Hosts who price December like August will watch the extract prove them wrong. Leftover Memorial-Day-only language is wrong on this file. Peak three are not Memorial Day through Labor Day. September is already a peak. March is not a Southwest Harbor low on this pull. Bar Harbor's third low is March, and do not import that hole onto this published market year.

For a deeper cut on the soft months, use theshoulder-season calendar. This market report only needs you to lock the peak-three and low-three labels before you Keep a rate card. Leave out unverified a second August in January. Leave out unverified a park carnival that fills December the way August fills. Working-harbor light, a planned trip from New York, and Acadia as a named drive are honest August, September, and June products. Leave out unverified a weekly or remote cut to paper over the January-February-December hole.

Occupancy at 48 percent is a quiet-side harbor

Forty-seven point seven percent occupancy means just under half the available nights clear and just over half do not, on average, across the year. In a year-round resort with conference demand, operators often underwrite toward the high sixties or low seventies. The Southwest Harbor cell is not that product. The working harbor, ME-102, and New York then Boston as origin cities pull strong August, September, and June weeks. They do not fill every midweek night in January at the same rate. Quiet-side harbor with a real January-February-December hole is the honest frame.

RevPAR of $210 is the bridge between ADR and occupancy. At $414 ADR and 47.7 percent occupancy, the math is consistent with a market that earns real money on the nights it books and leaves real gaps on the nights it does not. Annual revenue of $40,007 and a median month of $4,084 describe a blended year, not twelve Augusts. The year sits on a watch line. The median is the month. If your expense stack assumes full-year park occupancy, the model will break in the first January.

Read Superhost at 76.5 percent next to occupancy, not instead of it. Quality share is already high for a two-hundred-sixty-eight-listing set. Guests who do book still have options that look polished. Lead time averages eighty-three days, and average stay is 4.5 nights. Those cadences explain why one August Saturday is not twelve months of coverage, and why a leftover Memorial-Day-only rate card will miss September. The.Bar Harbor market reportprints 50.9 percent on the downtown extract. That occupancy does not travel.

Product mix: 55 percent already set 30-plus

Fifty-four point five percent of the set already shows a thirty-plus-night minimum. That share is a listing setting, not booked winter occupancy. A monthly gate does not mean half of January nights are filled. It means a large slice of hosts have already decided the product is a month, not a Saturday. Bar Harbor prints 44.6 percent on the same setting. The quiet-side cell is more monthly than downtown. That is a product fact, not a winter occupancy story.

Maine lodging tax still sits at 9 percent. A thirty-plus listing setting and a short stay are different objects. Theremote-stay fileowns that split. This market report only needs you to see the mix: more than half the quiet-side set already runs a monthly gate. Cleaning sits at a $175 median, and use the median. Lead time is eighty-three days, and new York books first. Boston books second, and average stay is 4.5 nights. The volume product is a house a guest chose because it was not downtown.

Do not dress the 54.5 percent share as proof that December is full of remote workers. December is a low on this market sample, and january is the hole. A thirty-plus setting can be an honest product for a New York guest who wants a desk and a working harbor. It cannot invent booked winter occupancy this packet will not lock. Keep the gate you actually use. Keep the year on $40,007 and keep December on the low line.

Superhost 77 percent and a thin PM share

Superhost share sits at 76.5 percent. The set already looks finished. A new host who uploads eight i Phone frames and a leftover downtown paragraph will sit next to that bar, not under it. That Superhost floor is the listing you join, not a score you inherit by opening an account. Guests who typed Southwest Harbor already have a working-harbor morning in mind. They will punish a Bar Harbor village walk sold as the bed they paid for.

Professional management is 7.8 percent. That is not a franchise vacuum and it is not a monopoly. The Moorings shows seventeen listings and $332,861 combined, and vacasa Maine shows three listings and $32,666 combined. Those totals are their books, and they are not your year. They are not permission to invent a vacant-brand story. This market report only needs you to see that a named local book already sits on the extract and that most listings still run without a full-service manager. Vacasa is three quiet-side doors, and it is not a Bar Harbor scale book.

If you hire help, hire it for the photograph and the listing, not because you thought the cell had no professionals. Print the names. Do not treat their combined books as transferable income. A 76.5 percent Superhost share means the guest already has polished options. Your year is still $40,007, not their combined book.how-to filewrites the published market year after you accept that bar as the floor.

AirROI Low is not a Tremont vote

AirROI prints Low regulation and a licensed share of zero. That is a vendor product Keep on the extract. It is not a Town of Southwest Harbor ordinance. It is not a numeric cap. It is not the Tremont licensing vote that failed 120 to 118 in May 2024. It is not a Mount Desert rejection from the same month. It is not Chapter 174, and it is not a VR-1 residence file. It is not a VR-2 waitlist. A live Airbnb published market year inside Southwest Harbor is not a Bar Harbor listings. A published market year on a Bass Harbor parcel is not a Tremont ordinance this week.

Southwest Harbor had no identifiable local STR ordinance or numeric cap on this week's primary hunt. Maine 9 percent lodging tax still applies. Confirm with the town office before treating no cap as permanent. Tremont's 2024 vote is not a forever desk. Frame it as no cap currently in force, not a guarantee.persona filekeeps the two guests apart. This market report only needs one sentence: do not budget 40,007 as if the published market year were a downtown VR-2, and do not treat AirROI Low as a Tremont result.

Supply grew 15.0 percent while revenue moved minus 17.1 percent. Name the drop, and Leave out unverified a crash verdict. The extract already has two hundred sixty-eight active units. Your job is to decide whether one more legal house can stand next to that set on a $4,084 month.startup fileprices a Bar Harbor stack after the CEO, not a quiet-side blend.

What this extract is not

This extract is not a Bar Harbor Chapter 174 registration. It is not a VR-1 residence file, and it is not a VR-2 waitlist slot. It is not Maine Office of Tourism's $1.328 billion Down East and Acadia visitor-spend line. It is not the National Park Service's $475 million 2023 park-gateway spend. It is not The Moorings' $332,861 book, and it is not Vacasa Maine's $32,666. It is not Bar Harbor's $47,850, and it is not Mount Desert's $44,146. It is not twelve Augusts, and it is not a leftover $100,000 year. September is a peak, and december is a low. Southwest Harbor is town, and bar Harbor is a different clerk.

It is a two-hundred-sixty-eight-listing marketplace path dated 2026-08-08. Use $40,007 and $4,084, hold 47.7 percent occupancy and $414 ADR, and keep the August-September-June spine. Then open the clerk that actually owns the parcel. If the parcel is Bar Harbor, stop the unregistered nightly underwrite and open Chapter 174. If the parcel is Southwest Harbor, confirm the town office before you treat no cap as a forever fact. Photograph the stay you can sell, and Keep the assessor line next to that sentence.

Thehow-to fileis the listing page after this extract. Thecompare fileis the two-clerk map. Neither page can turn $40,007 into $47,850, and neither page can turn AirROI Low into a Tremont vote. Keep the watch year on this quiet-side published market year, and keep the downtown year on the downtown extract. Then Keep the house you can actually register.

Related Reading

More Bar Harbor and Mount Desert Island reading already live on Crest & Cove.

• How to Market a Southwest Harbor Stay, Not Downtown

• 520 Listings and a $47,850 Year: Bar Harbor Report

• Bar Harbor STR Rules: VR-1 vs VR-2 and Chapter 174

• Marketing a Scarce Bar Harbor VR-2 Against a 9% Cap

• Buying a Bar Harbor House: The VR-2 listings Does Not Transfer

• How to Market a Bar Harbor Stay Across Peak-3 Months

• DIY vs Hire in Bar Harbor: 14% PM and a Scarce listings

• Bar Harbor Shoulder: August Peaks, January Is the Hole

• Bar Harbor 30-Night Stays: 45% Already Gate the Dates

• Bar Harbor vs Southwest Harbor: Two Clerks, Two Years

• Who Books Bar Harbor Versus the Quiet-Side MDI Stay

• Downeast $1.33B Visitor Spend Is Not Host Year 2026

• Complete Visitor's Guide to Bar Harbor: Acadia, Not a VR-2

• What It Actually Costs to Start a Legal Bar Harbor STR

• Financing a Bar Harbor House: DSCR on a $4,686 Month

Frequently Asked Questions

What is Southwest Harbor's typical annual short-term rental revenue?

The AirROI extract dated 2026-08-08 shows $40,007 as the typical active-unit year across 268 listings, with a $4,084 median month, a $414 ADR, 47.7 percent occupancy, and a $210 RevPAR. That figure describes one typical unit on this listing sample, not a townwide total.

Can I use Bar Harbor's numbers for my Southwest Harbor listing?

No. Bar Harbor is a separate, larger market at $47,850 typical annual revenue across 520 listings. Southwest Harbor's own $40,007 figure, drawn from its own 268-listing sample, is the number to underwrite against here; the two towns' figures should stay on their own labeled lines rather than being blended.

What is Southwest Harbor's peak season?

August is the single strongest month, followed by September and June. January, February, and December are the three weakest months. Pricing should follow that specific pattern rather than a generic Memorial-Day-only summer assumption, which doesn't match what this extract actually shows.

Does the "AirROI Low" label mean Southwest Harbor has no short-term rental rules?

No. "AirROI Low" and a zero licensed-share reading are vendor data labels describing this extract, not confirmation of an actual Town of Southwest Harbor ordinance. This research pass found no confirmed local cap, but that should be verified directly with the town office rather than assumed permanent. Maine's statewide 9 percent lodging tax still applies regardless.

What does the 54.5 percent thirty-night-minimum figure actually mean?

It's a listing setting, not proof of booked winter demand. Just over half of Southwest Harbor's 268 listings, 54.5 percent, have a 30-plus night minimum in place; that reflects a host's calendar choice, not a measurement of actual occupancy during those months, and it doesn't replace the requirement to remit Maine's lodging tax correctly.

Should I treat The Moorings' or Vacasa's totals as what I'll earn on one unit?

No. Those are combined portfolio totals, not per-unit transferable figures: The Moorings shows 17 listings and $332,861 combined, and Vacasa Maine shows 3 listings and $32,666 combined in this market. Professional management covers only about 7.8 percent of the Southwest Harbor cell overall, so most hosts here are self-managed and should underwrite against the $40,007 typical-unit figure instead.

What does the Maine Office of Tourism's $1.328 billion figure measure?

It's 2025 direct visitor spend across the whole Down East and Acadia region, not a Southwest Harbor-specific number. It shouldn't be divided by 268 listings to estimate per-listing revenue; that regional tourism figure and Southwest Harbor's own $40,007 AirROI year describe two entirely different things and belong in separate, clearly labeled contexts.

How does Southwest Harbor compare to greater Mount Desert Island?

Mount Desert, the town, posts $44,146 typical annual revenue across 208 listings, a separate figure from Southwest Harbor's $40,007 across 268 listings. Both are quieter, non-downtown corners of Mount Desert Island, but each has its own extract and should be priced and tracked on its own line rather than averaged together.

Is Southwest Harbor a high-occupancy resort market?

No. Occupancy runs 47.7 percent on this sample, meaningfully below what a fully-booked resort market would show. It's best positioned and priced as the calmer, quiet-side counterpart to downtown Bar Harbor rather than marketed with Bar Harbor-level demand assumptions.

Work with Crest & Cove Creative

Southwest Harbor's own extract shows a $40,007line year on 268 listings, not the Bar Harbor $45,000-plus season some listings borrow. Importing another town's peak sells a calendar this quiet side of the island cannot deliver.

Crest & Cove Creative rewrites Southwest Harbor listing copy around this town's own August-led calendar, not a Bar Harbor number pasted onto a quieter market. Send your listing and we will flag every borrowed claim before it costs a booking.

Reach out at crestcove.co or (256) 998-7502.