Yachats, OR STR Market Report 2026: A Knife-Edge Year

Yachats does not look like a market that needs a report. It looks like a two-block stretch of Highway 101 with a bakery, a bookstore, and a lot of people in rain shells walking out toward Cape Perpetua before the fog burns off. There is no strip of matching balconies, no dune-buggy rental counter, no visible sign that this is a place where short-term rentals move real money. That is exactly why the number matters: the town runs quieter than the spreadsheet.

The spreadsheet, for what it is worth, put Yachats at roughly $45,011 in typical annual revenue per active listing this year — a labeled annualization built from a $3,751 monthly figure, not a number anyone actually banked in one lump sum. That places Yachats right at the $45k line this desk uses to separate towns worth a host's marketing effort from towns that are not. Not comfortably above it. On it, or a table-row above it, depending on which pull you trust and which day you pulled it.

This report treats that honestly. It does not round the number up to make Yachats sound like a safer bet than it is, and it does not treat this town as a smaller Florence or a quieter Lincoln City. Yachats runs its own calendar, its own permit desk, and — this year — its own knife-edge number. This is not legal advice.

The headline number, and why it's a knife-edge

AirROI's Yachats pull puts the market at $3,751 in typical monthly revenue per active listing, which this report labels as an annualized ~$45,012 across the August 2025–July 2026 window, on a sample of 209 active listings. Occupancy on that same pull runs 45.2%, average daily rate $293, RevPAR $144.

Call that number what it is: a labeled annualization of a monthly figure, not a confirmed twelve-month total pulled from booked-night data. It sits a single table-row above the $45,000 gate this desk uses to decide whether a market is worth building a marketing case around. That is not a comfortable clearance. It is a market that passed this year, on this pull, by a margin thin enough that a different data vintage could put it on the other side of the line.

Hosts and buyers reading this in a few months should re-pull the current AirROI figure before making a decision based on this report. Markets move. A market that cleared $45k in September could sit under it by winter, and a market under it could clear it by spring. Yachats earned the honest label this year: knife-edge, not clear.

Three data sources, three different numbers — and why they don't get averaged

This report found three separate estimates of what a Yachats short-term rental earns in a typical year, and they do not agree with each other. AirROI puts the figure at roughly $45,011 on 209 active listings, 45.2% occupancy, $293 ADR. AirDNA's MarketMinder pull, a different vintage and a different methodology, shows roughly $43,100 on about 60% occupancy and a lower ADR near $273. A third source — an Edge/Teeco-style estimate — runs closer to $68,000 for the year.

None of those three numbers get blended into a single 'Yachats average.' They are built from different sample windows, different listing definitions, and different assumptions about what counts as an active rental. Averaging a $45k pull with a $68k pull produces a number that describes no real market — it is math, not research. This report keeps each source on its own line and treats the AirROI figure as the primary read because it is the most recently pulled and the most transparently sourced for this cluster.

The spread itself is useful information for a host. A town where three reputable sources land within $5,000 of each other is a town with a stable, well-understood rental economy. A town where the spread runs from $43k to $68k is a town where the data is still catching up to a fast-changing supply picture — and Yachats, with 24.4% supply growth on the AirROI pull, is exactly that kind of market.

For a working host, the practical takeaway is not which number is correct in some absolute sense. It is that a host's own trailing twelve months of actual payouts is a cleaner number than any of these three aggregator pulls, and it should be the number that drives real decisions — pricing, marketing spend, whether to add a second unit. Aggregator data is useful for market-level orientation: is this town roughly in the range worth pursuing, and where does it sit relative to its neighbors. It is a poor substitute for a host's own books.

Supply, composition, and what 209 active listings actually means

AirROI counts 209 active listings in the Yachats market at the time of this pull, with entire-home-and-apartment units making up 83.7% of that supply. That composition tells a host something concrete: this is a whole-house market, not a room-share or shared-space market. Guests booking Yachats are booking privacy and a full kitchen, not a spare bedroom.

Supply grew 24.4% on the same pull — a meaningful jump for a town this size. New listings coming onto a market this fast usually mean two things at once: rising interest from owners who think the coast is a good bet, and a shrinking piece of the demand pie for any single listing that does not differentiate itself. A host adding a 210th listing to a 209-listing market in a knife-edge revenue year cannot coast on being new. The listing has to earn its booking.

The typical booking window on this market runs about 63 days — guests are planning roughly two months out, which lines up with a coastal-getaway pattern rather than a last-minute-deal pattern. That is a market where a host's calendar accuracy and advance pricing matter more than flash discounting.

A 63-day average booking window also means a host has real lead time to correct a listing before a peak weekend arrives. Photos updated in April are working for a guest browsing in June for an August stay. That lead time is an advantage a market with a shorter booking window — a last-minute city-break market, for instance — does not have. A Yachats host who waits until July to fix a weak listing has already missed the window where most August bookings were decided.

Seasonality: August peaks, January is the floor

AirROI's monthly breakdown shows August as the peak revenue month for Yachats, with June and September rounding out the strong months. January is the lowest revenue month on the same extract, with February and December also running soft. ADR tends to peak in July and dip in February.

This calendar is not identical to the rest of the Oregon coast. Yachats posts the highest occupancy of any Oregon-coast market this desk currently tracks in the KEEP tier — 45.2% against ADR of $293 — which suggests this town holds onto guests through more of the calendar than a pure summer-tourist town would. Storm-watching season, the stretch from November through February when Pacific fronts roll in against the Cape Perpetua headland, can genuinely fill winter nights if a listing markets that honestly instead of treating winter as dead listing stock.

That said, honest marketing means not overselling the winter number either. A 45.2% occupancy average includes a real trough in January. A host who prices November through February like July will sit empty; a host who treats the whole winter as unbookable leaves money on the table that storm-watching guests would have paid for.

The shoulder months carry more weight in a knife-edge market than they would in a market with room to spare. If August and June already run near capacity, the marginal revenue that separates a $45k year from a $41k year is mostly won or lost in October, November, and March — the weeks where a listing's photos, description, and pricing either convince a guest this is worth a coastal detour or don't. That is the calendar this cluster's shoulder-season post is built to address in more detail.

Regulatory reality: a license cap most revenue reports skip

AirROI's own market page characterizes Yachats as a low-regulation market with minimal registration friction. That characterization is not accurate for what actually governs a listing inside city limits, and this report does not repeat it.

The City of Yachats runs a vacation-rental license under Municipal Code Chapter 4.08, and reporting from the Lincoln Chronicle describes the city capping total vacation-rental licenses at 125 citywide, with a 9 percent transient lodging tax collected on top. The city's own Vacation Rentals page lists a waitlist currently open, a nonrefundable $25 processing fee, a $100 inspection fee ($50 for additional visits), $50 for subsequent-year inspections, and annual license fees posted at $200 for two bedrooms or fewer, $250 for three, $300 for four, and $350 for five-plus (grandfathered units only). Anyone using these numbers to plan a purchase or a listing should confirm the current fee schedule and waitlist position directly with the city before committing — city fee schedules change without much notice.

A driveway inside Yachats city limits uses this desk. Lincoln County's unincorporated STR licensing program, run through the Sheriff's office under a separate ordinance, is a different desk entirely and does not apply inside city limits. Confusing the two — filing a county process against a city parcel, or vice versa — is one of the more common and avoidable mistakes a new buyer makes on this stretch of coast.

This is not legal advice. A revenue projection that ignores a hard license cap and an open waitlist is not a complete projection — it is half a picture. Anyone sizing this market as a buyer should read the regulation post in this cluster before running numbers on a specific property.

The gap between AirROI's 'low regulation' characterization and the actual permit picture is worth sitting with for a moment, because it is the kind of gap that trips up buyers who research a market only through revenue-estimator tools. Those tools are built to model income, not to track municipal code. A market with a hard license cap and an active waitlist is not low-regulation in any meaningful sense for someone trying to enter it new — it may simply be a market where the regulation has already done its work by capping supply, which is part of why occupancy and ADR hold up as well as they do.

Why this is not Florence, Waldport, or Lincoln City

Florence, about 25 miles south, is already covered on this site as its own market — a dunes-and-recreation identity with its own revenue profile and its own cluster of posts. Waldport, just north, posted an AirROI figure under roughly $41,600 on the same pull cycle, which is meaningfully below Yachats and should never be quoted as Yachats's number. Lincoln City, further north, runs a strip-tourism identity — motel rows, arcades, factory outlets — that has nothing to do with how Yachats guests search or book.

Newport, Oregon shows up in some data pulls near $3,214 a month, which fails this desk's $45k gate outright and should never be confused with Newport, Rhode Island in any research pull — the two towns share nothing but a name.

The mistake a host or buyer makes most often on this stretch of the Oregon coast is treating 'the coast' as one market with one number. It is not. Each town runs its own permit desk, its own guest calendar, and — this year, clearly — its own revenue line. Yachats earns its place on this list on its own numbers, not on proximity to a bigger neighbor's numbers.

What this means for a host's marketing, not just a buyer's spreadsheet

A knife-edge market rewards precision more than a comfortably-clear market does. When the gap between a good year and a mediocre year is a few thousand dollars, the difference between a listing that merchandises Cape Perpetua, the 804 Trail, and Yachats's working-village identity on Highway 101 — and a listing that reuses generic Oregon-coast stock photos — is not cosmetic. It is the gap between clearing the number and missing it.

This report is the first post in a fourteen-part cluster covering Yachats from multiple angles: how to market a listing here without borrowing Florence's or Lincoln City's identity, what the actual permit and cost stack looks like, who books this town and why, and how Yachats compares directly to its two nearest neighbors. Each of those posts pulls from the same underlying data — the same knife-edge number, the same license cap, the same seasonal calendar — applied to a different decision a host or buyer is actually trying to make.

How to read this report if you already own here

An existing Yachats host reading this report should treat the market-level numbers as a ceiling check, not a target. If a listing's own trailing twelve months already sits near or above the $45,011 figure, the market-level data confirms the listing is performing in line with — or ahead of — the broader pull. If a listing sits well below that number despite decent occupancy, the gap usually traces back to pricing calibration or listing merchandising rather than the market itself being weaker than reported.

A host running below market in a knife-edge town has less room to absorb a weak season than a host in a market clearing $60k or $70k comfortably. That is the practical argument for tightening a listing's photos, copy, and calendar strategy now rather than waiting for a slow month to force the issue. The posts later in this cluster — particularly the marketing and DIY-versus-hire posts — are built to walk through exactly where that tightening tends to pay off fastest for a Yachats listing specifically.

Related Reading

More Yachats, OR STR Market Report 2026 host reading on desks, calendars, and listing clarity.

• How to Market a Yachats, OR Stay Without Borrowing Florence

• Yachats STR Rules: City of Yachats vs. Lincoln County Desks

• Yachats Shoulder Season: 804 Trail Midweeks Aren't July

• Remote Work in Yachats: A Real Desk, Not a Cheap Metro Month

• DIY vs Hire: Fixing Yachats Listings That Still Read Generic

• Who Books a Yachats, OR Vacation Rental (And Who Doesn't)

• Buying a Yachats, OR Rental in 2026: Underwrite This Year

• Yachats Tourism Data: Visitor Counts Aren't Occupancy

• The Complete Visitors Guide to Yachats, OR for Hosts

• What It Actually Costs to Start a Legal Yachats STR

• Financing a Yachats Rental: What a Lender Will Ask, Explained

• Yachats vs Lincoln County: Which STR Desk Applies to You

• Yachats vs Florence: Two Oregon Coast Towns, Two Years

Frequently Asked Questions

Is Yachats, OR actually above the $45,000 revenue threshold?

Barely, and only on one data pull. AirROI's labeled annualization puts typical revenue at about $45,011 — roughly a table-row above the $45,000 line this desk uses to flag a market as worth a marketing investment. A different pull or a different vintage could land under that line. Treat this as a knife-edge year, not a comfortable clearance, and re-check the current figure before making a purchase decision.

Why do AirROI, AirDNA, and Edge/Teeco show different numbers for the same town?

They pull from different sample windows, different definitions of an active listing, and different underlying methodologies. AirROI's read is roughly $45,011 on 209 listings; AirDNA's MarketMinder read runs closer to $43,100 on a smaller occupancy assumption; a third estimate runs near $68,000. None of the three should be averaged together — each represents a different way of measuring the same market, not three votes on one true number.

What is Yachats's occupancy rate compared to other Oregon coast towns?

AirROI's pull shows Yachats at 45.2% occupancy, which this desk currently tracks as the highest among Oregon-coast KEEP-tier markets. That suggests Yachats holds guests through more of the calendar than a pure peak-summer coastal town, likely helped by storm-watching demand in the winter months.

Does Yachats limit the number of short-term rental licenses?

Yes. Reporting on city policy describes a citywide cap of 125 vacation-rental licenses under Municipal Code Chapter 4.08, with a waitlist that the city's own Vacation Rentals page currently shows as open. A new buyer should confirm current waitlist position and fee schedule directly with the city before assuming a license is available.

Is Yachats the same market as Waldport or Newport, Oregon?

No. Waldport's AirROI figure on the same pull cycle runs under roughly $41,600 — below Yachats and below this desk's gate. Newport, Oregon shows a monthly figure near $3,214 on some pulls, which fails the gate entirely. Neither number should be quoted as Yachats's revenue, and Newport, Oregon should never be confused with Newport, Rhode Island in research.

What time of year does Yachats earn the most revenue?

August is the peak revenue month on the AirROI extract, with June and September also running strong. ADR tends to peak in July. January is the softest month, with February and December also running below average — though Yachats's relatively high overall occupancy suggests winter is not a total dead zone if a listing markets storm-watching honestly.

Is Yachats a good comparison to Florence, Oregon for short-term rental investment?

They are different markets and shouldn't be blended into one number. Florence runs a dunes-and-recreation identity and is already covered separately on this site. Yachats runs a working-village, Cape Perpetua identity with its own knife-edge revenue figure this year. A buyer weighing both should compare them directly rather than assuming Yachats is a smaller version of Florence.

What is the difference between the City of Yachats permit desk and Lincoln County's STR licensing?

A property inside Yachats city limits falls under the City of Yachats Municipal Code Chapter 4.08 vacation-rental license, a separate process from Lincoln County's unincorporated STR licensing program run through the Sheriff's office under a different ordinance. Filing the wrong desk's paperwork against a property in the other jurisdiction is a common and avoidable mistake.

How many active short-term rental listings does Yachats have?

AirROI counted 209 active listings on its most recent pull for this report, with entire-home-and-apartment units making up 83.7% of that supply — indicating this is primarily a whole-house market rather than a room-share market. Supply grew 24.4% on the same pull, a meaningful increase for a town this size.

Should I use this market report to underwrite a specific Yachats property purchase?

This report describes market-level trends, not a single property's numbers, and it is not legal or financial advice. A specific purchase decision should be underwritten against that property's own trailing revenue where available, current license-waitlist status confirmed with the city, and a re-pulled current market figure — not the numbers in this post alone, which reflect a single data pull at a single point in time.

Work with Crest & Cove Creative

Most Yachats listings still market like generic Oregon coast listing stock, missing the town's actual identity and the guests who are searching for it specifically. Name the failure mode the guest can check on the listing.

A free marketing audit shows exactly where your Yachats listing is losing bookings to weak photos, generic copy, or a miscalibrated calendar. Request yours to see the gaps. Send the live listing draft and the facts you can actually cite.

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