Franklin, TN Short-Term Rental Market Report: Revenue, Occupancy, and

Thomas Garner
Aug 16
14 min read

Updated: 8 hours ago

Downtown Franklin Historic District, Franklin, Tennessee

Franklin, Tennessee is a Williamson County city about thirty to forty minutes south of downtown Nashville on a typical I-65 clock , typical language, not a Main Street Festival Saturday when the square is closed. Leiper's Fork is not a second city. It is an unincorporated village in the same county, a few miles west, on the Natchez Trace side of the map. They share a drive market and they do not share a clerk. This page will not treat them as one zoning district, one permit desk, or one occupancy series. It will also not treat Franklin, Tennessee as Franklin, North Carolina. Live Crest & Cove posts already compare Franklin NC to other mountain towns. Those slugs are a different state.

This is a tracked short-term rental market with one opened AirROI city file and a regulation story AirROI gets wrong. AirROI's Franklin, Tennessee page, updated August 8, 2026 and using August 2025 through July 2026, shows 410 active listings, 46.3 percent occupancy, a $326 average daily rate, named-town AirROI figures as of 2026-07-31 typical annual revenue, and $149 RevPAR. Typical monthly revenue in that file is named-town AirROI figures as of 2026-07-31. Top-quartile months print named-town AirROI figures as of 2026-07-31. The bottom quartile prints named-town AirROI figures as of 2026-07-31. Revenue in the file is up 16.0 percent year over year while supply held steady. Those are vendor numbers, not a lender comfort blend, and they describe the Franklin city market as AirROI draws it , a file that also names Leipers Fork as a neighborhood inside the same map.

Theregulationpost is the window: City of Franklin STVR rules on an incorporated parcel, Williamson County Business Tax on the hotel-motel desk, and a hard stop on Metro Nashville's 2022 residential freeze.how-to-marketpost is the conversion. This page is the evidence pile , one dated dashboard, two pins, a county tourism study that is not a village ADR, and a refusal to invent a Leiper's Fork-only occupancy series.

One AirROI file, two pins, no midpoint

AirROI, updated August 8, 2026, trailing August 2025-July 2026, is the only vendor page opened for this draft. Franklin, Tennessee: 410 active listings. Average annual revenue named-town AirROI figures as of 2026-07-31. Occupancy 46.3 percent, and aDR $326. RevPAR $149, and guests book about 49 days out. Entire-home share 89.5 percent, and houses 69.8 percent. Three-bedroom listings are the largest bedroom slice at 28.3 percent. Listings for eight or more guests are 26.6 percent. A 30-night-or-longer minimum sits on 27.6 percent of the file. Superhost share 79.0 percent, and professionally managed share 11.0 percent. Peak revenue month is October, and lowest revenue month is January. Peak-three revenue months are October, May, and September. The soft stretch in that file also includes February and July.

Median figures in the same file are not the averages. Typical properties generate about named-town AirROI figures as of 2026-07-31 a month. Median occupancy is about 52 percent, and median nightly rate is about $235. Top 10 percent months print named-town AirROI figures as of 2026-07-31 or more. Those spreads are why a quiet-luxury cottage on acreage and a three-bedroom near Cool Springs should not share a pro forma. Cite the average and the median. Do not pick a winner because one number sounds more investable.

AirROI also prints “regulation = Low” and finds no licensed listings among those analyzed. That badge is wrong for the City of Franklin. The city's own Short Term Vacation Rentals page exists at franklintn.gov/business/short-term-vacation-rentals and defines STVRs as residential dwelling units rented in their entirety for time periods less than 21 days. Electronic applications have been required since November 7, 2022.permitpost opens that desk, the Title 13 chapter, and the county tax page. Do not paste AirROI's regulation line into a feasibility memo.

Leiper's Fork is inside the map. It is not a second ADR. Those are vendor numbers, not a lender comfort blend, and they describe the Franklin city market as AirROI draws it , a file that also names Leipers Fork as a neighborhood inside the same map. This page is the evidence pile , one dated dashboard, two pins, a county tourism study that is not a village ADR, and a refusal to invent a Leiper's Fork-only occupancy series.

AirROI's Franklin neighborhood table names Leipers Fork as a quaint village with an artistic community, a historic district, music rooms, galleries, and scenic drives. That is a neighborhood Keep inside the 410-listing city file. It is not a separate AirROI city page opened this pass. There is no locked Leiper's Fork-only occupancy, no locked village ADR, and no locked village listing count in this report. A host who wants those numbers opens the live map and filters to the village, or they stop claiming a village-only yield.

The village is still a real guest-search published market year. Puckett's, Fox & Locke, Country Boy, and Davis General are the named rooms on the 2026-08-04 brief; confirm they are still open the week you Keep listing copy. The Natchez Trace Parkway's Double Arch Bridge at Birdsong Hollow and the Garrison Creek trailhead are NPS corridor pins, not Main Street Franklin. Caption the actual place. Do not dress a Nashville skyline or a Cool Springs parking deck as the village green. A guest who searched Leiper's Fork and lands on a listing that opens with Broadway is being sold the wrong county.

Unincorporated Leiper's Fork is also a different clerk from the City of Franklin. The city's STVR permit attaches to a city APN. It does not travel west with a guest who liked the Trace. Williamson County's Business Tax desk for short-term property rental and hotel-motel tax is at williamsoncounty-tn.gov/1747 and answers at. No county-wide STR zoning ordinance was opened as a primary this pass. “No ordinance found” is not “no ordinance exists.” Planning with the parcel before you buy a barn and assume Franklin's Title 13 is your friend.visitor guideis allowed to name both pins in one itinerary. A market report is not allowed to fuse their clerks.

October is the revenue peak. July is not a free summer. AirROI's seasonality file for Franklin puts October, May, and September in the peak revenue cluster , about named-town AirROI figures as of 2026-07-31 a month and 56.2 percent occupancy in that three-month band. Typical monthly revenue in that file is named-town AirROI figures as of 2026-07-31. The absolute peak month in the file climbs to about named-town AirROI figures as of 2026-07-31 and 60 percent occupancy.

AirROI's seasonality file for Franklin puts October, May, and September in the peak revenue cluster , about named-town AirROI figures as of 2026-07-31 a month and 56.2 percent occupancy in that three-month band. January, February, and July sit in the soft band at about named-town AirROI figures as of 2026-07-31 a month and 40.1 percent occupancy. The absolute peak month in the file climbs to about named-town AirROI figures as of 2026-07-31 and 60 percent occupancy. The slowest month dips to about named-town AirROI figures as of 2026-07-31 and 34.9 percent occupancy. Those are vendor months. They are not a law. They are already enough to Drop the idea that this market is an one-peak Nashville bachelorette clone.

October is battlefield weather, foliage on the Trace, and the back half of football Saturdays that still send day-trippers south from Nashville. May is shoulder-to-peak without pretending it is June at the lake. September is the other shoulder. July printing as a low-revenue month in the same file is the tell: this is not a water-park town. A host who prices July like Gatlinburg because Tennessee is “summer” is arguing with the file.shoulderpost is that calendar without a fake winter death.

Visit Franklin's own event desk is the only place this cluster will take a dated festival from. The 12th Annual Fork Fest in historic Leiper's Fork was listed as November 9, 2025, 1:30 to 6:00 p.m., free, and marked postponed to that Sunday. This report will not invent a 2026 Leiper's Fork Fork Fest Saturday. It will also not steal June 12-13, 2026 from Fork Fest in American Fork, Utah. Those are different states. Recheck visitfranklin.com the week you price a village weekend.

Independent majority is not an empty field

Professionally managed share on the AirROI Franklin file is 11.0 percent. That is still an owner-operated market. It is not the “no national name anywhere” sentence in the 2026-08-04 brief. The same file's manager table names Gretchen at 16 listings, Grand Welcome Of Franklin at 5, Evolve at 2, Music City Vacation Homes at 1, and a host labeled Jonathan at 31 listings running 11.1 percent occupancy. Those are snapshots, not franchise territories. Search the live pages the week you cite them. A 410-listing file can still have one cleaner with three logins and a Saturday phone that already answers.

TheDIYpost is the craft gap: quiet-luxury photography versus a Cool Springs template.agencymath uses the named-town AirROI figures as of 2026-07-31 median month, not the named-town AirROI figures as of 2026-07-31 top-decile month, and it does not pretend a 16-door local booker is Vacasa. Superhost share at 79 percent is the other half of that bar. A new listing is being measured against a field that already knows how to collect reviews.

Nashville remains the feeder, not the brand. AirROI's guest file is 96.8 percent domestic, with Nashville and Franklin as the named origin cities. That is a drive-market. It is also why generic “Music City getaway” copy on a Leiper's Fork URL is a category error. Guests who wanted Broadway already booked Broadway, and the.personaspost splits the village guest from the downtown Franklin heritage guest. Do not blend them into one Nashville-adjacent paragraph.

Williamson County tourism dollars are not your nightly rate

Visit Franklin published on August 28, 2025 that visitor spending in Williamson County generated $1.37 billion in 2024, citing Tourism Economics and the Tennessee Department of Tourist Development. That is a 3.03 percent increase from 2023. The county ranked No. 6 among Tennessee's 95 counties and was one of six over $1 billion. Visit Franklin's own breakout: lodging $310.0 million, up 0.2 percent; food and beverage $482.5 million, up 3.5 percent; recreation $205.5 million, up 3.5 percent; transportation $192.5 million, up 3.8 percent; retail $175.7 million, up 5.3 percent.

WSMV's August 29, 2025 writeup of the same TDTD release prints different lodging, food, and recreation dollars , $293.2 million, $462.5 million, and $243.6 million , plus more than 9,000 jobs, $52 million in state tax, and $65.9 million in local tax. This report will not midpoint those tables, and prefer Visit Franklin's named breakout. If you mention WSMV, say the numbers disagree, and neither table is a Leiper's Fork village study. County tourism is demand proof, and it is not your ADR. A $310 million lodging line can hide a 120-key hotel and a four-bedroom on Cotton Lane in the same cell.tourism datapost is that distinction in full, including what a host is allowed to put in a listing and what belongs only in a county pitch deck.

Tennessee's statewide 2025 figure, announced by TDTD on August 4, 2026, is $32.5 billion in direct visitor spending and 150 million visits. That is a state layer. It is not a 2025 Williamson County number, because this pass did not open a 2025 county snapshot. Leave out unverified one. Visit Franklin published on August 28, 2025 that visitor spending in Williamson County generated $1.37 billion in 2024, citing Tourism Economics and the Tennessee Department of Tourist Development.

What a buyer has to unlearn from Nashville

Williamson County sits entirely outside Metro Nashville / Davidson County. The owner-occupied and non-owner-occupied permit types that run Nashville, and the 2022 residential-zone investor freeze that closed a slice of that map, do not apply to a Franklin or Leiper's Fork APN. A host who researched Nashville first has to unlearn that stack, not extend it. That is the entire point of theregulationpost.

What does apply depends on the published market year. Inside the City of Franklin, the official STVR page is the start, Title 13 Chapter 2 / Ordinance 2015-06 is the municipal-code chapter named across secondary guides, and Building and Neighborhood Services is the desk those guides name. Secondary walkthroughs that opened the city's FAQ PDF cite a $60 fee and a fresh application every 365 days under section 13-214. This draft did not open that PDF , the city site returned 403 from this environment , so the dollar stays hedged until you open franklintn.gov yourself. The January 13, 2026 Franklin Zoning Ordinance text we did open on the city's flipping book says pre-ordinance permitted STVRs grandfather under T.C.A. § 13-7-602 and 13-7-603 until sale, transfer, 30 continuous months of non-use, or three or more separate generally-applicable-law violations, with family-member transfers keeping grandfathering. That is zoning nonconformity language. It is not a promise that your parcel is eligible.

On an unincorporated Leiper's Fork parcel the city permit does not attach. The county hotel-motel / short-term property rental desk does. Nolensville's published 4 percent hotel-motel tax is a different town. Do not paste it onto the village. Tennessee state sales tax at 7 percent plus Williamson County's local option (commonly listed at 2.75 percent on UT/MTAS tables since 2018) is a DOR stack to confirm the week you file. City hotel occupancy tax in Franklin's FY26 budget copy was described as 4 percent, with a proposed move to 5 percent still under consideration in mid-2025 and discussed again in a February 2026 BOMA brief. This report will not invent that the 5 percent already passed.

Entire-home stock is not the same product twice

AirROI's Franklin file is 89.5 percent entire-home and 69.8 percent houses. Three-bedroom listings are the largest bedroom slice at 28.3 percent. Together, two- and three-bedroom stock is 51.7 percent of the file. Listings set up for eight or more guests are 26.6 percent. Average guest capacity on the file is about 5.0 people. That is a family-and-group town on paper. It is also why a two-bedroom walk-to-Main-Street cottage and a seven-bedroom estate with a Leiper's Fork pool in the headline should not share a nightly target.

The top-listing table on the same page is a warning label, not a comp set. One seven-bedroom “Extraordinary Manor at Dark Horse Estate” prints named-town AirROI figures as of 2026-07-31 trailing-twelve revenue at a named-town AirROI figures as of 2026-07-31 daily rate. A Leiper's Fork estate with a pool, hot tub, and sauna prints named-town AirROI figures as of 2026-07-31 at 59.3 percent occupancy. Those are named examples on AirROI's public page as of this draft. They are not the named-town AirROI figures as of 2026-07-31 median month. A host who underwrites the median as if it were the manor is lying to the loan officer.investmentpost keeps the decile split in view.

Minimum-stay shape matters for the same reason, and two-night minimums are 41.7 percent of the file. One-night minimums are 19.0 percent, and thirty-plus-night minimums are 27.6 percent. That last slice is the remote-worker and corporate-housing product sitting inside the same city file as the battlefield weekend.remotepost is that product. Do not price a 28-night stay as if it were a Saturday football turn.

What this report will not do

It will not invent a Leiper's Fork-only listing count. It will not average AirROI's named-town AirROI figures as of 2026-07-31 with a blogger's Franklin NC number. It will not treat Cool Springs, Westhaven, or The Factory as the village. It will not steal American Fork, Utah's June 2026 Fork Fest. It will not tell a lender that AirROI's “Low” badge means the city has no STVR program. It will not tell a village buyer that Title 13 is their ordinance. It will not invent a 2026 Fork Fest Saturday because the brief wanted a calendar hook.

Theinvestmentpost is the buy-and-hold read with those hedges left on.startuppost is the cash stack you can actually Keep a check for once the live city PDF and the county clerk confirm the current fees.visitor guideis what guests search after they book , Double Arch, Garrison Creek, Main Street Franklin, Carnton , captioned as the pins they actually are.

If you needed one annual revenue and one permit sentence to feel brave, stop here and open AirROI and franklintn.gov yourself. A market report that invents a village ADR, a 2026 festival Saturday, or a Nashville permit that does not travel is not a report. It is a brochure with a county name on it. This one is the file.

Frequently Asked Questions

Is Franklin, Tennessee the same short-term rental market as Franklin, North Carolina?

No. Franklin, TN is a Williamson County city south of Nashville; Franklin, NC is an unrelated mountain town with its own separate market data and its own Crest & Cove comparison posts. Every figure in this report is scoped to the Tennessee market only. Confirm the state before citing any Franklin number, since the two towns share a name but nothing else.

Is Leiper's Fork governed by the City of Franklin's STVR permit?

No. Leiper's Fork is an unincorporated village in Williamson County, a few miles west of the City of Franklin on the Natchez Trace side of the map. The City of Franklin's STVR permit attaches to a city parcel and does not travel west to an unincorporated Leiper's Fork address; that parcel instead falls under Williamson County's own business-tax and hotel-motel tax desk.

Do Nashville's short-term rental rules apply in Franklin or Leiper's Fork?

No. Franklin and Leiper's Fork sit in Williamson County, entirely outside Metro Nashville/Davidson County. The owner-occupied and non-owner-occupied permit types that run Nashville, along with the 2022 residential-zone investor freeze that closed part of that city's map, do not apply to a Franklin or Leiper's Fork parcel. A host who researched Nashville rules first needs to unlearn that stack rather than extend it.

Does AirROI's 'Low regulation' badge mean Franklin has no short-term rental rules?

No, and this is a common misread of vendor data. The City of Franklin's own Short Term Vacation Rentals page defines STVRs as entire dwellings rented for less than 21 days and has required electronic applications since November 7, 2022. A vendor's regulation badge should never substitute for checking the city's own STVR page directly before filing anything.

What does AirROI's Franklin, TN file show for listing count and occupancy?

AirROI's file, updated August 8, 2026 and covering August 2025 through July 2026, shows 410 active listings, 46.3% occupancy, a $326 average daily rate, and $149 RevPAR. Those are vendor figures for the full 410-listing city file, not a Leiper's Fork-only number and not a guarantee for any single property.

When is peak season for Franklin, TN short-term rentals?

AirROI's file puts October, May, and September in the peak revenue cluster, with October as the single strongest month, and January, February, and July in the soft band. July printing as a soft month is the notable detail: Franklin is not a water-park or lake town, so pricing July like a summer peak destination misreads the actual seasonal shape of this specific market.

How much visitor spending does Williamson County generate, and does that number represent listing revenue?

Visit Franklin, citing Tourism Economics and the Tennessee Department of Tourist Development, reported $1.37 billion in direct visitor spending for Williamson County in 2024, up 3.03% from 2023 and sixth-highest among Tennessee's 95 counties. That is a county-wide tourism figure covering lodging, food, retail, and more, not a per-listing revenue number, and it should never be divided by a single listing count to estimate individual performance.

When is Fork Fest held in Leiper's Fork?

Visit Franklin listed the 12th Annual Fork Fest as November 9, 2025, from 1:30 to 6:00 p.m., free, in historic Leiper's Fork, with the event marked postponed to that date. A separate event with a similar name held June 12-13, 2026 takes place in American Fork, Utah, a different state entirely, and shouldn't be confused with the Leiper's Fork event when building a local calendar.

Work with Crest & Cove Creative

Franklin sits thirty to forty minutes south of Nashville, but its STVR rules, county hotel-motel tax, and Nashville's 2022 residential freeze are three separate lines AirROI blends into one. Copying Nashville's rules onto a Franklin address is wrong.

We help Franklin hosts keep City STVR rules, county tax, and Nashville's freeze on three separate lines instead of one blended regulatory guess. Send your listing to crestcove.co or call (256) 998-7502.

Reach out at crestcove.co or (256) 998-7502.