Caseville MI STR Report 2026: $21,162 on 43 Listings
Updated: Aug 27
Caseville, Michigan's short-term rental market, per AirROI data covering August 2025 through July 2026, shows a typical year of about $21,162 across 43 active listings, with an ADR of $314 and occupancy at 31.9 percent. That's the number this report is built around, and it's the number that should anchor any host or buyer's understanding of what this specific city — not the surrounding township, not neighboring Port Austin — actually produces.
This report exists because Caseville's own numbers are easy to blend with a neighboring municipality that happens to share a name and a Main Street address. Caseville Township publishes its own separate figure, about $32,881 across 45 listings, and the two towns are not the same jurisdiction. What follows keeps every number labeled to the town it actually describes, and it does not guess an ADR, occupancy figure, or fee schedule beyond what the published research supports.
Read the sections below as a single connected picture rather than isolated statistics: the revenue figure, the seasonality pattern, the neighbor-town comparisons, and the buyer-underwriting implications all describe the same 43-listing market from different angles, and each one sharpens what the others mean. This is not legal advice.
Average Revenue: $21,162 Across 43 Active Listings
The core number for this report is straightforward: Caseville's 43 active short-term rental listings produced a typical year of about $21,162 in the twelve months AirROI tracked, from August 2025 through July 2026. Revenue per available night lands around $112, giving a fuller picture of how that annual figure breaks down across a full calendar.
An ADR of $314 paired with occupancy at 31.9 percent describes a market where individual bookings command a healthy nightly rate, but the calendar isn't filling consistently across the year — a pattern consistent with a seasonal lake-town market rather than a year-round destination. Hosts pricing against this baseline should expect meaningful swings between peak and soft months rather than a flat rate holding steady across the calendar.
This figure is the one to cite when a host, buyer, or partner asks specifically about the City of Caseville. Any number that doesn't match this — a bigger figure implying more revenue, or a blended figure averaging in a neighboring town — should be treated as a red flag until its source is confirmed.
Keep Caseville Township on Its Own Line
Caseville Township is a separate municipality from the City of Caseville, and it publishes its own typical year of about $32,881 across 45 listings — roughly 55 percent higher than the city's figure on a comparable listing count. The township's website even lists the same 6767 Main Street address the city uses, which makes the two easy to conflate on paper even though they're governed separately.
A buyer or partner presented with a $32,881 figure and told it represents 'Caseville' without further specification is at real risk of overpaying for a listing based on the wrong municipality's performance. The gap between $21,162 and $32,881 isn't a rounding difference — it's the kind of gap that changes a DSCR calculation meaningfully.
The discipline here is simple: name the municipality every single time a revenue figure appears. 'Caseville, $21,162, 43 listings, city' and 'Caseville Township, $32,881, 45 listings, township' are two different, fully legitimate data points. Neither should ever stand in silently for the other.
Seasonality: August, July, and June Lead
Caseville's peak months run August, July, and June, in that order of strength, consistent with a Saginaw Bay lake-town pattern where summer weather and boating season drive the bulk of annual demand. March stands out as the clear soft month, with the broader low stretch also including February and November.
Hosts pricing and photographing their listings should treat each of these months as its own distinct product rather than defaulting to a single set of photos and a flat rate year-round. A listing photographed in July sunshine and priced accordingly will mislead a guest booking a March stay, and that mismatch shows up in reviews faster than almost any other listing defect.
For hosts weighing capital improvements or marketing spend, the seasonality data argues for concentrating effort where it pays off fastest: getting the peak-season listing right (accurate photos, competitive pricing, tight availability management) tends to move the needle more than the same effort applied evenly across a soft month like March.
Five Market-Report Anti-Patterns to Avoid
The most common mistake in interpreting this kind of report is treating a single typical-year figure as a guaranteed outcome for any specific listing, rather than as a market-wide average across 43 different properties with different sizes, conditions, and management quality. A host's actual results will vary from this baseline in both directions.
A second common mistake: quoting the township's or Port Austin's numbers as though they applied to a City of Caseville listing, either through simple confusion about jurisdiction or through a deliberate choice to cite whichever nearby figure sounds more favorable. Both versions of this mistake mislead the same way.
A third: pausing genuine operational work — guest communication, listing accuracy — to build a polished report or deck around these numbers. The report is useful context, not a project in itself. A fourth: measuring only the headline revenue figure and ignoring occupancy and ADR, which together explain how that revenue is actually generated across the year. A fifth: treating year-over-year percentage changes as more precise than the underlying sample size actually supports, especially with a market this size.
Composite: Township Year, City Driveway
The clearest version of this problem in practice looks like this: a listing physically located within Caseville city limits gets marketed using the township's $32,881 figure, either because a comp sheet blended the two towns or because the higher number simply looked better in a pitch. The parcel's actual tax map and deed determine which municipality it belongs to — not which number a marketer preferred.
This composite failure carries real consequences beyond an inflated marketing claim. A guest who researches the town independently, a buyer running their own diligence, or a lender cross-checking the figure against public data can all catch the mismatch, and each one erodes trust in every other number the same source has presented.
The fix is procedural rather than creative: before citing any revenue figure, confirm which municipality the specific parcel sits in via the deed or tax map, then cite only that municipality's published number. If the correct number is the city's $21,162 rather than the township's $32,881, that's the number to use, even though it's the less flattering one.
30/90-Day Report Review
At the 30-day mark after publishing or updating a report like this one, confirm each claim still traces back to a source — has AirROI's data refreshed, and if so, does the new figure still match what's cited here? A market report that goes stale without an update becomes a liability rather than an asset, especially in a market this size where a handful of new listings can shift the average meaningfully.
At the 90-day mark, review whether the report has actually informed any pricing, marketing, or acquisition decisions, or whether it's sat unused since publication. A report that isn't changing anyone's behavior isn't doing its job, regardless of how accurate its numbers are.
This review cadence matters more for a small market like Caseville than it would for a larger metro area, because 43 listings is a small enough sample that meaningful swings — a new development, a handful of listings leaving the platform — can move the typical-year figure more visibly than they would in a market with thousands of active listings.
What This Report Refuses to Estimate
This report does not project a 2027 figure, does not estimate what a specific listing 'should' earn based on its bedroom count or amenities, and does not calculate a booking-lift percentage for any marketing intervention. None of those numbers exist in the published research this report draws from, and presenting them as though they did would misrepresent the underlying data.
It also does not estimate occupancy tax liability, permit fees, or any other regulatory cost specific to operating in Caseville. Those questions belong with the city directly or with a qualified tax or legal professional — this report stays inside market performance data and does not function as financial or legal advice.
What it does offer: a clean, source-labeled baseline that a host, buyer, or partner can use as a starting point for their own analysis, with the explicit caveat that any individual listing's results will vary from this 43-listing average based on factors this report doesn't attempt to model.
Reading Occupancy and ADR Together, Not in Isolation
Occupancy at 31.9 percent and ADR at $314 tell different, complementary parts of the same story. A market could theoretically produce the same $21,162 typical-year revenue with a much higher occupancy rate and a much lower nightly rate, or vice versa — the fact that Caseville lands where it does, on the higher-rate, lower-occupancy side of that trade-off, says something specific about the kind of stay guests are booking here.
This pairing suggests Caseville functions more as a premium short getaway destination than as a budget, high-turnover market. Hosts competing on price alone in this environment may be leaving revenue on the table relative to hosts who invest in the kind of listing quality that supports a rate near or above the $314 ADR baseline.
For a buyer evaluating a potential acquisition, this occupancy-ADR relationship is worth stress-testing against the specific property under consideration: does its condition, size, and location support commanding a rate near the town average, or would it more likely compete on the lower end, requiring higher occupancy to hit a comparable revenue target?
What Changed Year-Over-Year and Why It Matters
Supply in Caseville's short-term rental market has grown meaningfully — more listings competing for what appears to be a relatively stable guest base, based on the calendar and origin patterns described in the broader research pack for this town. That supply growth puts downward pressure on occupancy for any individual listing even if the town's total guest demand holds steady.
This dynamic matters for anyone using this report to underwrite a new acquisition or a significant capital investment in an existing Caseville listing: a typical-year figure calculated across the trailing twelve months may not fully capture the effect of listings added most recently, since a new listing needs time to build review history and search ranking before reaching a stabilized occupancy level.
The practical takeaway isn't to avoid the market — it's to underwrite conservatively, treating the published $21,162 figure as a market average that a well-positioned, well-reviewed listing could exceed and a newer or less differentiated listing might initially fall short of.
The Bottom Line for Caseville Hosts and Buyers
Caseville's own number is $21,162 across 43 listings, ADR $314, occupancy 31.9 percent — cite this figure, and only this figure, when the question is specifically about the City of Caseville. Caseville Township's $32,881 and Port Austin's separately published figures are legitimate data points for their own towns and belong on their own labeled lines whenever they're mentioned.
Peak months are August, July, and June; March is the clear soft month. Independent hosts still write most of this market's public-facing listing copy, which means the accuracy of that copy carries outsized weight in shaping guest expectations across the town's overall reputation, not just any single listing's outcome.
Confirm any changed figures directly against a current AirROI extract or equivalent source before relying on this report for a decision with real financial weight — market data updates, and a report built on a specific twelve-month window will eventually need refreshing against whatever the most current data shows.
What This Report Means for a Prospective Buyer's Underwriting
A buyer evaluating a Caseville acquisition should treat the $21,162 typical-year figure as a starting point for a DSCR calculation, not the final number. Loan underwriting typically wants to see either a platform-published figure like this one, a defensible comparable-property analysis, or a conservative long-term-rental floor — and this report supplies the first of those three cleanly, provided it's cited for the correct municipality.
The occupancy and ADR breakdown matters more here than the headline revenue figure alone, because it lets a buyer model different scenarios: what would revenue look like at the market's occupancy rate but a below-market ADR, reflecting a property needing renovation? What about at market ADR but below-market occupancy, reflecting a newer listing still building its review base? Both scenarios are more useful for underwriting than a single blended average.
A buyer should also factor in the supply growth trend discussed above. A market adding listings faster than its guest base is growing tends to see occupancy compress over time for any individual property, which argues for conservative occupancy assumptions in a purchase model rather than assuming this trailing-twelve-month figure holds steady indefinitely.
How This Market Compares to Its Immediate Neighbors
Placed side by side, purely as labeled reference points rather than a blended regional average: City of Caseville at $21,162 on 43 listings, Caseville Township at $32,881 on 45 listings, and Port Austin at $16,525 on 46 listings. Three towns, three separate figures, roughly comparable listing counts, and a revenue range spanning nearly double from lowest to highest.
That spread illustrates exactly why municipality-level precision matters in this specific corner of the Saginaw Bay shoreline. A generic reference to 'the Caseville area' could reasonably mean any of these three figures, and a reader with no way to know which one is being cited has no way to evaluate whether a given claim is accurate.
None of these three figures should be presented as representative of the other two, and none should be averaged into a single 'Thumb region' number for marketing purposes. Each town's guest base, listing listing stock, and booking pattern differs enough that a blended figure would misrepresent all three simultaneously.
Reading This Report Alongside the Listing Itself
This report is market-level context, not a substitute for what actually needs to happen on any individual Caseville listing: an accurate title, accurate photos matched to the current season, and house rules that describe the real property rather than a generic template. A host who has memorized every figure in this report but hasn't audited their own listing's accuracy hasn't actually used the report for anything useful yet.
The most direct application of this data for a working host is calendar and pricing strategy: knowing that August, July, and June carry the bulk of annual demand should inform when to lock in the sharpest photos, when to hold firmer on rate, and when — during the March soft stretch — to consider a different pricing or marketing approach rather than applying peak-season assumptions year-round.
For a host just entering this market, the report also sets a realistic expectation: a new listing competing against 42 existing ones in a market with a $314 ADR and 31.9 percent occupancy baseline should expect a ramp-up period before approaching that stabilized average, not an immediate match to the town's typical-year figure in its first months live.
Where Independent Hosts Fit in This Market's Structure
Professional property management holds a thin slice of Caseville's short-term rental listing stock. That structural detail matters for this report's audience specifically, because it means the accuracy and quality of individual listing copy across this market rests overwhelmingly with independent hosts rather than with a handful of management companies applying a consistent template.
That independence cuts both ways. It means a host with an accurate, well-photographed, honestly priced listing has genuine room to outperform the market average, since there's no dominant competitor setting the pricing and presentation bar. It also means the town's aggregate reputation — how guests describe 'Caseville' in reviews and forums — is shaped by dozens of individual decisions rather than one operator's consistent standard.
For a host reading this report, the practical implication is straightforward: the $21,162 typical-year figure isn't a ceiling set by a dominant management company's pricing algorithm. It's an average across a fragmented, mostly independent market, which means the listings that invest in accuracy and presentation quality have real room to sit meaningfully above it.
Related Reading
More Caseville reading for hosts underwriting the city year without township blends.
Frequently Asked Questions
What is Caseville's published typical year for 2026?
About $21,162 across 43 active listings, with an ADR of $314, occupancy at 31.9 percent, and RevPAR around $112, per AirROI data covering August 2025 through July 2026. This figure describes the City of Caseville specifically, not the surrounding township, and should be cited as the city's own number whenever it's referenced in a listing, pitch, or lender package.
Is Caseville Township's $32,881 the same market as Caseville city?
No. Caseville Township is a separate municipality that publishes its own figure — about $32,881 across 45 listings, roughly 55 percent higher than the city's number on a comparable listing count. The two towns share a nearby address on Main Street, which makes them easy to conflate, but they should always be cited on separate, clearly labeled lines to avoid misrepresenting either market.
Which months are Caseville's peak season?
August, July, and June lead the year, consistent with a Saginaw Bay lake-town pattern driven by summer weather and boating season. March is the clearest soft month, joined by February and November in the broader low stretch. Hosts pricing and photographing their listings should treat each of these months as its own distinct product rather than defaulting to a single flat-rate, single-photo-set approach year-round.
What is the most common mistake in reading this kind of report?
Treating the 43-listing average as a guaranteed outcome for any individual property, or quoting Caseville Township's or Port Austin's separate figures as though they applied to a City of Caseville listing. Both mistakes mislead the reader about what a specific parcel is likely to earn, and both are avoidable simply by naming the correct municipality every time a revenue figure gets cited.
Does this report estimate future years or specific listing performance?
No. It does not project a 2027 figure, estimate what a specific listing 'should' earn based on bedroom count or amenities, or calculate a booking-lift percentage for any marketing intervention. None of those numbers exist in the underlying published research this report draws from, and presenting them as though they did would misrepresent what's actually known about this market.
Does supply growth affect how I should read this report?
Yes. Supply has grown meaningfully in this market, which puts pressure on occupancy for any individual listing even with stable overall guest demand. A newer listing typically needs time to build review history and search ranking before reaching a stabilized occupancy level near the town's published average, so a buyer underwriting a new acquisition should factor in that ramp-up period.
How should occupancy and ADR be read together?
Together, not separately. Caseville's combination of a relatively high $314 ADR with occupancy at 31.9 percent suggests a premium short-getaway market rather than a high-turnover budget one. Hosts competing purely on price may be underpricing relative to what the market actually supports, and a buyer should stress-test whether a specific property can command a rate near that town average before assuming it will.
Where should I look for occupancy tax or permit information?
Not in this report. Confirm regulatory questions like occupancy tax liability or permit fees directly with the City of Caseville or with a qualified tax or legal professional. This report covers market performance data only — revenue, ADR, occupancy, seasonality — and is not legal or financial advice on compliance matters, which fall well outside what a market report like this one is built to answer.
How often should this report be updated?
At minimum every 30 to 90 days for any decision with real financial weight, since 43 listings is a small enough sample that a handful of new or departed listings can meaningfully shift the typical-year figure. Always confirm against a current AirROI extract or equivalent source before relying on a specific number for pricing, marketing, or acquisition decisions.
Can I blend Caseville, the township, and Port Austin into one regional figure?
No. Each town's number describes only that town's own market — City of Caseville at $21,162 on 43 listings, Township at $32,881 on 45, Port Austin at $16,525 on 46. Blending them into a single regional average would misrepresent all three simultaneously and risks overstating what any specific Caseville city listing is actually likely to earn.
What does professional management's small share mean for this market?
Management holds a thin slice of Caseville's inventory, which leaves the accuracy and quality of listing copy overwhelmingly in independent hosts' hands. That structure means the $21,162 typical-year figure isn't a ceiling set by a dominant management company's pricing algorithm — listings that invest in accuracy and presentation quality have real room to sit meaningfully above the town average.
Work with Crest & Cove Creative
Caseville and Caseville Township share a Main Street address but not a market. Confusing the city's $21,162 typical year with the township's $32,881 changes the underwriting math for anyone comparing the two.
We help Caseville hosts and buyers confirm which municipality's numbers actually apply to a specific parcel before those numbers land in a listing, a pitch, or a lender package. Send the parcel address and we'll trace it to the right jurisdiction's data.
Reach out at crestcove.co or (256) 998-7502.
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