McKenzie Bridge, Oregon STR Market Report 2026: Revenue Data
McKenzie Bridge sits in unincorporated Lane County, Oregon, along the McKenzie River corridor east of Springfield, and the short-term rental data for this small market is specific enough to underwrite a real decision. Typical listings in McKenzie Bridge earned about $31,397 last year, drawn from 50 active rentals on an Air ROI extract filed for the window running August 2025 through July 2026. That is a small sample by national standards, but it is a real, dated figure tied to a defined listing count, not a rounded regional guess, and it is the number this report holds to throughout.
The average daily rate across that same window ran about $274, occupancy sat at about 35.4 percent, and revenue per available rental, RevPAR, worked out to roughly $101. Those three figures are internally consistent with each other and with the $31,397 typical-earner figure, which is one reason this sample reads as usable rather than noisy. Peak months on the extract were August, June, and October, with January standing out as the clear revenue hole, a pattern consistent with a river-and-forest destination that draws summer paddlers and fall color visitors more than winter travelers.
This report also carries one honest complication: year over year, revenue in this sample is down about 18.5 percent. That decline sits next to a still-respectable occupancy rate and a still-solid ADR, which means the drop is not a story of empty calendars or collapsing nightly rates by themselves — it is worth investigating at the listing level rather than assumed away. A second market, Eugene, appears in this data window purely for scale contrast: Eugene listings earned about $26,063 last year from 1,328 active rentals on the same extract. Eugene's number belongs to Eugene. It is not a McKenzie Bridge figure, and this report keeps the two towns on separate lines rather than blending them into one regional average. This is not legal advice.
What a Typical McKenzie Bridge Listing Actually Earned
The headline figure for this report is straightforward: typical listings in McKenzie Bridge earned about $31,397 over the extract window of August 2025 through July 2026, based on 50 active rentals. Fifty listings is a real but small dataset, small enough that a handful of exceptionally strong or weak performers can move the median more than they would in a market with several hundred listings. Any host underwriting a purchase against this figure should treat $31,397 as a directional typical-earner number tied to a specific dated window, not as a guarantee that a specific property on a specific driveway will land exactly there.
Average daily rate on the extract came in around $274 a night, which combined with 35.4 percent occupancy produces the RevPAR figure of roughly $101. Those three numbers move together in a way that makes sense: a river-town market with a short, intense summer season and a real winter revenue hole would be expected to show a moderate-to-strong ADR paired with occupancy well under 50 percent, because the calendar simply does not fill every month the way it does in a year-round urban market. McKenzie Bridge's numbers fit that shape.
The revenue decline of about 18.5 percent year over year deserves its own line rather than a footnote. A market can lose revenue for several different reasons — falling occupancy, falling nightly rates, a shift in the guest mix toward shorter or cheaper stays, or new supply diluting demand across more listings — and this sample does not by itself specify which driver is doing the most work. Any host or investor using this $31,397 figure to underwrite a 2026 or 2027 purchase should treat the decline as a flag to investigate current listing-level performance rather than a detail to skip past.
Occupancy, Rate Tiers, and the Shape of the Calendar
Occupancy across the extract averaged about 35.4 percent for the year, which is on the lower end compared with many mountain and coastal short-term rental markets, but it lines up with a destination that has a genuine off-season rather than a mild one. The named peak months in this sample were August, June, and October — a summer-into-fall pattern tied to river access, hiking, and fall color rather than a single holiday spike. January is the clear revenue hole on this data, consistent with a rural forest-corridor property that becomes harder to reach and less appealing to book once snow and closures set in upstream.
Average daily rate of about $274 sits meaningfully above what a purely occupancy-driven market would need to break even, which suggests McKenzie Bridge listings are pricing toward scarcity and setting during the strong months rather than trying to compete purely on volume. A listing that leans into that pricing logic during August, June, and October, and treats January realistically rather than pricing it as a normal month, is working with the calendar this sample actually shows rather than against it.
One detail worth flagging directly: about 16.0 percent of listings in this sample set a 30-night minimum stay. That is a meaningful share of listing stock functioning more like a mid-term or extended-stay rental than a classic nightly short-term rental, and it means the $31,397 typical-earner figure is blended across both operating models. A host planning a purely nightly operation should not assume their unit will automatically land at the blended median, since a fifth of the comparison set is playing a different game with a different revenue shape.
Who Books McKenzie Bridge and What That Means for Positioning
in this sample, most guests arrive from Portland, with Bend as the second-largest origin market. Typical stay length runs about 2.7 nights, and the median booking lead time is about 64 days, meaning most reservations are placed roughly two months ahead rather than as last-minute impulse bookings. That combination — a short in-state and near-in-state drive market, a short stay, and a two-month booking window — points toward weekend and long-weekend leisure trips built around the river, hiking access, and fall color rather than extended vacations or business travel.
Superhost status covers about 68.0 percent of listings in this sample, a genuinely high share that suggests the active host base in McKenzie Bridge is experienced and responsive rather than dominated by first-year or absentee operators. Professionally managed listings, by contrast, make up only about 10.0 percent of the extract, meaning the large majority of hosts here are running their own calendars and pricing rather than handing that work to a management company. That combination — high owner-operator Superhost density, low professional-management share — is a specific market signature worth knowing before assuming a McKenzie Bridge listing will behave like a professionally managed coastal or resort-town comp.
Lane County Rules and Tax Context Hosts Should Confirm Before Advertising
McKenzie Bridge sits in unincorporated Lane County, Oregon, which means there is no separate McKenzie Bridge town government issuing its own short-term rental permit. This research pass does not contain a McKenzie Bridge-specific STR permit dollar figure, and it does not guess one. Any host should confirm current registration, land-use, and permitting requirements directly with Lane County Land Management and at lanecountyor.gov before advertising a property, rather than assuming a figure that this dataset does not actually contain.
On tax, Lane Code 4.005.110 levies a county transient lodging tax described in this research as five percent plus three percent plus two percent of rent. This report presents that breakdown exactly as sourced rather than adding the components into a single combined rate, because the research does not state a confirmed combined total, and guessing at county tax math is exactly the kind of assumption this report is built to avoid. Hosts should get the current combined effective county rate directly from Lane County rather than doing that arithmetic themselves from a secondhand source.
Separately, Oregon's state transient lodging tax is 1.5 percent, described in the sourced material as applying to stays ending on or before December 31, 2026, per primary Oregon Department of Revenue pages. That end-date qualifier is worth flagging rather than glossing over: language bounding a tax rate to a specific date typically signals a scheduled review or change, and this report cannot confirm from this dataset alone whether the rate holds steady past that date. Hosts should verify the current state rate on primary Department of Revenue pages before pricing 2026 or 2027 stays. Lane County's transient lodging tax is administered by the Oregon Department of Revenue under an intergovernmental agreement, so both the county and state questions can often be confirmed through the same state channel even though they are legally separate taxes.
Reading Eugene's Number Without Blending It Into McKenzie Bridge's
Eugene appears in this same data window purely as a scale reference, and it needs to stay on its own line. Eugene listings earned about $26,063 last year from 1,328 active rentals on the same August 2025 through July 2026 extract — a much larger listing count in a much larger city, with an entirely different guest mix, demand driver, and calendar shape than a river-corridor destination like McKenzie Bridge. The fact that Eugene's typical-earner figure is lower than McKenzie Bridge's $31,397 despite having roughly twenty-six times as many active listings says something about market saturation and guest-type differences between an urban university city and a small forest-corridor destination, but it is not a reason to average the two figures together or treat Eugene's tax and permitting rules as interchangeable with Lane County's unincorporated-area rules that actually govern McKenzie Bridge.
Anyone underwriting a McKenzie Bridge purchase using this report should hold two separate figures in mind at once: $31,397 on 50 listings for McKenzie Bridge itself, and $26,063 on 1,328 listings for Eugene as neighboring-market context only. Treating those as one blended regional number would understate McKenzie Bridge's actual typical performance and overstate how much Eugene's much larger, much more urban market resembles it. A marketing plan, a pricing calendar, or a permit checklist written for a university city of well over a thousand active short-term rentals is not a plan built for a fifty-listing river corridor, even when both sit within a short drive of one another and share a regional label in casual conversation.
What This Report Deliberately Leaves Out
This report holds to figures actually present in the sourced Air ROI extract and Lane County and Oregon Department of Revenue material, and it deliberately avoids filling gaps with numbers that sound plausible but are not confirmed. There is no McKenzie Bridge-specific STR permit dollar amount in this dataset, so none appears above as a specific number — only a direction to confirm current requirements at lanecountyor.gov or with Lane County Land Management. There is no combined county-plus-state tax rate stated in the sourced material, so this report presents the Lane Code 4.005.110 county rate components exactly as sourced, five percent plus three percent plus two percent of rent, rather than adding them into a single number that this research does not actually confirm.
Named event weekends along the McKenzie River corridor are treated in the underlying research as demand signals, not as confirmed occupancy data, and this report keeps that same distinction. A busy-looking weekend on a booking calendar or a well-attended local event is not the same as a confirmed booked-night figure on the Air ROI extract, and this report does not substitute one for the other. Hosts building their own marketing calendar around river season, hiking traffic, or fall color should treat those as reasons demand likely exists, while continuing to price and staff against the actual occupancy and RevPAR figures this sample reports: 35.4 percent occupancy and about $101 RevPAR for the year.
Finally, this report does not extend McKenzie Bridge's tax, permitting, or revenue figures to any other nearby Oregon coast or forest-corridor town. Other Oregon short-term rental markets have their own separate reports built on their own separate extracts, with their own listing counts, tax rules, and seasonal patterns, and none of those figures should be assumed to transfer to a McKenzie Bridge property simply because they sit in the same state or region.
How to Use This Report When Underwriting a McKenzie Bridge Purchase
A buyer evaluating a specific McKenzie Bridge property should start with the $31,397 typical-earner figure as a directional benchmark, then adjust for property-specific factors this dataset cannot capture: bedroom count, river proximity, condition, and whether the unit would compete in the roughly $274 ADR range or position above or below it. Given that the underlying sample is 50 listings, a buyer should also pull current, listing-specific comparables directly from active platforms rather than relying solely on this median figure, since a market this size can shift meaningfully with the addition or removal of even a handful of listings.
The 18.5 percent year-over-year revenue decline is the single figure in this report most worth investigating before finalizing an underwriting model. A buyer or current owner should check whether that decline is concentrated in a specific quarter, tied to a specific competing supply increase, or reflects a broader shift in guest stay length or booking behavior, because each of those explanations would call for a different response, from repricing to recalibrating length-of-stay policies to reassessing the property's positioning relative to the roughly 16.0 percent of listings running 30-night minimums in this same market.
Tax and permitting confirmation should happen before any purchase closes, not after. Lane County Land Management and lanecountyor.gov are the correct primary sources for current land-use and registration requirements, and Oregon Department of Revenue pages are the correct primary source for the current state transient lodging tax rate, particularly given the December 31, 2026 date qualifier attached to the 1.5 percent figure in the sourced research. A property that pencils out well on revenue alone can still carry real compliance risk if these steps are skipped, and this report is built to point hosts toward the correct primary sources rather than to substitute for them.
Seasonal Pricing Strategy Built Around the Actual Calendar
The named peak months of August, June, and October in this sample are not evenly weighted, and treating them as a single undifferentiated high season risks leaving money on the table during the strongest month and overpricing during the weaker shoulder months. August sits at the center of the river and outdoor-recreation season, June captures early-summer travelers and school-schedule timing before the true peak, and October captures fall color visitors on a different calendar logic entirely, drawing a cooler-weather, shorter-daylight audience that books differently than a July or August paddler. A pricing calendar that treats all three as equivalent is likely underpricing August and overpricing October relative to actual demand.
January's status as the clear revenue hole month should inform both pricing and expectations rather than being treated as a problem to solve with aggressive discounting alone. A rural, forest-corridor property near the McKenzie River is genuinely harder to reach and less appealing to a leisure traveler once winter conditions set in upstream, and no amount of rate-cutting fully substitutes for that seasonal reality. Hosts may do better setting realistic minimum-stay and pricing expectations for the winter months, and directing marketing and improvement spending toward maximizing the August, June, and October windows where this sample shows real demand already exists, rather than trying to manufacture January demand that the underlying seasonality does not support.
Given the roughly 64-day median booking lead time in this sample, seasonal pricing adjustments for the following year's peak months should be locked in well before the season starts, not adjusted reactively once August bookings are already underway. A two-month average booking window means guests planning summer 2027 trips are likely searching and booking as early as spring 2027, and a listing still running outdated 2026 pricing into that window is competing at a real disadvantage against comparables that have already adjusted for current demand and cost conditions. That same lead-time figure is also a useful planning marker for the roughly 16.0 percent of listings running 30-night minimums in this market, since a mid-term booking cycle typically runs on a longer and less predictable planning horizon than the 64-day nightly-stay average this sample reports for the broader listing pool.
Related Reading
More McKenzie Bridge, Oregon STR Market Report 2026 host reading on desks, calendars, and listing clarity.
Frequently Asked Questions
How much did a typical McKenzie Bridge short-term rental earn last year?
Typical listings in McKenzie Bridge earned about $31,397 over the extract window running August 2025 through July 2026, based on 50 active rentals on this Air ROI data. That is a real, dated figure tied to a specific listing count rather than a rounded regional estimate. It should be treated as a directional typical-earner benchmark for underwriting purposes, not a guarantee that any single property will land at exactly that number, especially given the small overall sample size for this rural market.
What were occupancy and average daily rate for McKenzie Bridge in this sample?
Average daily rate across the extract ran about $274 a night, occupancy averaged about 35.4 percent for the year, and revenue per available rental, RevPAR, worked out to roughly $101. Those three figures are internally consistent with each other and with the broader $31,397 typical-earner number. The occupancy level reflects a market with a real seasonal shape rather than year-round demand, which is consistent with McKenzie Bridge's peak-season pattern and its clear winter revenue hole.
Why did revenue drop about 18.5 percent year over year in this market?
this sample shows a year-over-year revenue decline of about 18.5 percent, and the underlying dataset does not specify a single cause. A revenue drop can come from falling occupancy, falling nightly rates, a shift toward shorter or cheaper stays, or added supply spreading demand across more listings, and this report does not guess which factor is doing the most work. Hosts underwriting against the $31,397 typical-earner figure should treat the decline as a signal to check current listing-level performance rather than a detail to skip past.
When is peak season in McKenzie Bridge, and when is the slow month?
Named peak months in this sample are August, June, and October, a pattern consistent with river access, hiking, and fall color drawing visitors from spring through early fall. January stands out clearly as the revenue hole month, consistent with a forest-corridor property becoming harder to reach and less appealing to book once winter conditions set in. Hosts should price and staff toward that actual seasonal shape rather than assuming a flatter, more year-round demand curve than this data supports.
Where do most McKenzie Bridge guests come from, and how long do they stay?
in this sample, most guests arrive from Portland, with Bend as the second-largest origin market, which points to an in-state and near-in-state drive audience rather than a national or fly-in guest base. Typical stay length runs about 2.7 nights, and the median booking lead time is about 64 days, meaning most reservations are placed roughly two months ahead. That combination fits a weekend and long-weekend leisure pattern built around the river and outdoor access rather than extended vacations.
What share of McKenzie Bridge listings are Superhosts or professionally managed?
Superhost status covers about 68.0 percent of listings in this sample, a high share suggesting an experienced, responsive owner-operator base rather than one dominated by first-year or absentee hosts. Professionally managed listings make up only about 10.0 percent of the extract, meaning most hosts run their own pricing and calendars rather than outsourcing that work. That combination is a specific market signature worth knowing before assuming a McKenzie Bridge listing will behave like a professionally managed resort-town comparable.
Is there a McKenzie Bridge-specific short-term rental permit fee?
This research pass does not contain a confirmed McKenzie Bridge-specific short-term rental permit dollar figure, and this report does not guess one. McKenzie Bridge sits in unincorporated Lane County, so there is no separate town permitting office; land-use and registration requirements run through Lane County Land Management. Hosts should confirm current requirements and any associated fees directly at lanecountyor.gov or with Lane County Land Management before advertising, rather than relying on a number this dataset does not actually provide.
What is the Lane County transient lodging tax on short-term rentals?
Lane Code 4.005.110 levies a county transient lodging tax described in the sourced research as five percent plus three percent plus two percent of rent. This report presents that breakdown exactly as sourced rather than summing the components into one combined rate, since the research does not state a confirmed combined total. Hosts should confirm the current combined effective county rate directly with Lane County rather than calculating it independently from a secondhand summary of the code section.
What is Oregon's state transient lodging tax rate for McKenzie Bridge rentals?
Oregon's state transient lodging tax is 1.5 percent, described in the sourced material as applying to stays ending on or before December 31, 2026, according to primary Oregon Department of Revenue pages. That specific end-date framing suggests a scheduled review or possible change, which this report flags rather than assumes away. Hosts should verify the current state rate directly on Department of Revenue pages before pricing stays into 2027, since this dataset cannot confirm the rate beyond that date.
How does McKenzie Bridge compare to Eugene on this same data extract?
Eugene listings earned about $26,063 last year from 1,328 active rentals on the same August 2025 through July 2026 window, compared with McKenzie Bridge's $31,397 from 50 listings. Eugene is a much larger, more urban market with a different guest mix and demand driver, and its figure is included here purely as neighboring-market scale context. The two numbers should never be blended into one regional average; Eugene's tax rules and permitting also differ from Lane County's unincorporated-area rules governing McKenzie Bridge.
Does a 30-night minimum stay policy affect how I should read this market's numbers?
About 16.0 percent of listings in this sample set a 30-night minimum stay, meaning a meaningful share of listing stock is functioning more like a mid-term or extended-stay rental rather than a classic nightly short-term rental. The blended $31,397 typical-earner figure includes both operating models. A host planning a purely nightly-stay operation should not assume automatic alignment with that blended median, since roughly a fifth of the comparison set is generating revenue under a fundamentally different booking structure.
Work with Crest & Cove Creative
McKenzie Bridge listings pulled in about $31,397 typical annual revenue on just 50 active rentals, but the same extract shows an 18.5 percent year-over-year revenue decline worth investigating before you buy or price 2026 stays. Name the failure mode the.
Crest & Cove Creative builds short-term rental marketing plans around dated, listing-level revenue data like this McKenzie Bridge extract instead of generic regional averages that blur small mountain and river-town markets together. If you are weighing a McKenzie Bridge purchase or trying to reverse a revenue slide on an existing listing, our team can walk through positioning, pricing, and calendar strategy built specifically around this market's actual seasonal shape and guest origin data.
Reach out at crestcove.co or (256) 998-7502.
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